AEON Vietnam to launch first General Merchandise Store and Supermarket in Haiphong

The Haiphong Le Chan General Merchandise Store and Supermarket will be the company’s first AEON Mall department store and supermarket in the northern port city, bringing the company’s total shopping malls to six in Vietnam, including two in Hanoi, two in Ho Chi Minh City, and one in Binh Duong province.

AEON Vietnam general director Nishitohge Yasuo speaks at the media briefing about the upcoming launch

At the press briefing about the upcoming launch yesterday, AEON Vietnam general director Nishitohge Yasuo said the company planned to expand more specialised stores outside shopping centres to diversify products and services and bring AEON closer to customers.

“Due to the COVID-19 pandemic, we will promote digital transformation, expand our e-commerce platform, promote cashless shopping services, and continue to ensure food hygiene and safety and deliver comfort and convenience for customers. AEON Vietnam will make endless efforts to turn the AEON-Haiphong Le Chan into one of the most favourable destinations for customers in Haiphong and neighbouring provinces,” said Yasuo.

Nishitohge Yasuo talking about the new department store in Haiphong

The 18,800 square metre department store is expected to bring new shopping experiences to local customers.

The AEON-Haiphong Le Chan will be the largest-scale supermarket in the city, consisting of a 1,400sq.m food buffet Delica, 800sq.m fresh food area, providing all 40,000 products from 2,000 local suppliers to meet all the essential needs of customers in their everyday life.

The residents of Haiphong will be the first customers in Southeast Asia to experience innerCasual (IC) products – AEON's own brand. AEON Vietnam will also put into operation two more specialised stores, including the Glam Beautique beauty and health store and AEON Bicycle.

The new store will provide 3,000 jobs, promoting socioeconomic development and enriching the budget of Haiphong city.