AB InBev continues to promote Global Smart Drinking culture in Hoa Binh

AB InBev said beer was an indispensable part of parties, as well as adding flavour to dishes.

However, beer is also associated with some negative aspects, such as being the cause of traffic accidents and domestic violence when people drink too much and do not know how to control themselves.

This year marks the second year that AB InBev and Budweiser have organised this programme. Around 4,000 employees of Tessellation Company in Hoa Binh province have participated in the campaign, pledging not to drive after consuming alcohol and receiving education on responsible drinking practices.

Le Xuan Cu, chief administrative officer of the Traffic Safety Committee in Hoa Binh

Le Xuan Cu, chief administrative officer of the Traffic Safety Committee in Hoa Binh, expressed strong support for the initiative, saying that the campaign will positively impact public health and safety.

He emphasised that the programme aimed to change the attitude towards alcohol, which is a cause of traffic accidents, domestic violence, and other social issues affecting Vietnamese families.

“I would like to express my gratitude to the National Traffic Safety Committee, ministries, and AB InBev for their attention to ensuring traffic safety in general and this ‘Don’t drink and drive programme in particular,” said Cu.

Truong Van Toan, Legal and Corporate Affairs director at AB InBev shares about the message “Enjoy Beer Responsibly Because Someone Needs You"

Truong Van Toan, Legal and Corporate Affairs director at AB InBev, highlighted the economic and social significance of Hoa Binh, which houses eight industrial zones.

Given the large number of workers who primarily use motorcycles for commuting, Toan stressed the necessity of the campaign to ensure road safety.

He said that both government agencies and businesses have been implementing policies and communication plans to emphasise the importance of people’s health and road traffic safety.

Toan shared that the campaign conducted at Tessellation Company in Binh Duong province last year had received positive feedback from the community and local authorities.

“This has motivated us to continue our journey to promote a culture of Global Smart Drinking in Hoa Binh, in collaboration with the local Traffic Safety Committee and AB InBev, along with the Budweiser brand,” he said.

As one of the leading beer manufacturers in the world, AB InBev is committed to delivering high-quality products, exemplified by its Budweiser brand, which offers a unique taste not found in any other beer.

The company also aspires for every bottle of beer it produces, regardless of the brand, to be consumed responsibly.

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