2024 marks major return for Vinexpo Asia to Hong Kong

April 16, 2024 | 15:30
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The Vinexposium group remains committed to the wine and spirits industry, consolidating its role as a pivotal catalyst for growth in the Asian market by hosting Vinexpo Asia, the flagship international wine and spirits trade exhibition in Asia, from May 28 to 30 at the Hong Kong Convention and Exhibition Centre.
2024 marks major return for Vinexpo Asia to Hong Kong

Vinexposium offers a cohesive focal point for every strand of the wine and spirits industry by designing a variety of relevant event formats, all year round and across the globe.

By bringing together exhibitors and visitors at 10 events a year, and its community every day of the year at vinexposium365.com, Vinexposium is the industry’s ally, geared to developing its sales reach.

Vinexposium’s commitment to Asia is reflected in the trust shown by the wine and spirits industry in the Vinexpo brand name since the maiden event in Hong Kong 26 years ago. Since 2023, Vinexpo Asia has become an annual gathering, now alternating between Singapore and Hong Kong.

Vinexpo Asia plays a vital role from an economic perspective and represents a major platform for commercial transactions, fostering partnerships between producers, distributors, and buyers. This concentration of key stakeholders has a direct impact on boosting economic relationships within the wine and spirits industry.

“Building on Vinexpo Asia’s proven success in Singapore in 2023, Vinexposium continues to play a central part in the economic growth and vitality of the wine and spirits industry in Asia, consistently raising industry standards and promoting an environment conducive to trade and investment,” said Rodolphe Lameyse, CEO of Vinexposium.

“Since the staging of its inaugural edition in 1998 in Hong Kong, Vinexpo Asia has grown into the region’s flagship event of the wine and spirits industry. We are delighted to see the return of the show, leveraging the city’s diverse and inclusive culture, favourable business and trading environment, and the enormous opportunities brought by both the Greater Bay Area and the fast-growing Asian markets to scale up the event further, and provide more business opportunities for both exhibitors and buyers in Asia,” said Kenneth Wong, general manager of MICE and Cruise Division, Hong Kong Tourism Board.

2024 marks major return for Vinexpo Asia to Hong Kong

Strategically located in the heart of Asia and being the gateway of the Greater Bay Area, Hong Kong is a key driver of success. The area boasts a population of 87 million and has a decisive influence on Asia, standing as the entry to the Chinese market. The Chinese market remains a strategic market for the wine and spirits industry. According to the IWSR, the global benchmark for beverage alcohol data, consumption of wine and spirits in China should experience value growth of 19 per cent by 2027.

“Participating in Vinexpo Asia 2023 was a success for our company,” said Gordon Gebbie, sales director for Australia’s Rathbone Wine Group last May. “We look forward to Vinexpo Asia in Hong Kong to address the Chinese market further.”

While Vinexpo Asia has a strong focus on China, it also caters to many key import markets in Asia, including Taiwan, Vietnam, Thailand, Japan, South Korea, Singapore, Malaysia, the Philippines, and Indonesia.

Vinexpo Asia 2024 is again preparing to leverage unparalleled sales development. Asia-Pacific’s flagship event will attract 40 exhibitor countries.

The range of spirits and craft companies will be equally divided between international and French exhibitors, with twelve countries registered to attend. From whisky to mezcal, rum, sake, baijiu, and non-alcoholic drinks, Vinexpo Asia will explore every type of on-trend product.

10,000 trade visitors, half of whom are importers and half wholesalers, distributors, wine merchants, retailers, hoteliers and restaurateurs, are expected to attend.

“Vinexpo Asia is a key meeting place for our line of business. I meet up with many of my colleagues there, and there's a great range of producers exhibiting,” said Ronald Khoo, head of wines and spirits at Cathay Pacific.

Vinexpo Asia will also be providing participants with a unique experience through a choice of over 50 premium sessions, whilst at the same time maximising a return on investment in terms of business relations.

Bettane+Desseauve Grand Tasting

2024 marks major return for Vinexpo Asia to Hong Kong
On May 27, the day before Vinexpo Asia, the B+D Grand Tasting will take place at the HKCEC. The tasting is hosted by Bettane+Desseauve in conjunction with Vinexposium and is designed for both the trade and consumers. Over 1,000 participants will be given the opportunity to meet nearly 70 producers from across the globe. Concurrently with this, a series of six masterclasses will complement the Grand Tasting experience, allowing visitors to discover prestige wines alongside their makers

Pre-registration for visitors to Vinexpo Asia can be accessed online here

2024 marks major return for Vinexpo Asia to Hong Kong
Vinexpo Asia 2023 makes big impression Vinexpo Asia 2023 makes big impression

Vinexpo Asia, the leading international trade show for the wine and spirits sector in Asia, concluded its event from May 23 to 25 in Singapore.

By Hoang Dan

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