The organising committee of SEA Games 31 and ASEAN Para Games 11 announced Viet Content and Trading JSC (Viet Content) as its consulting and sponsorship marketing representative seeking out and negotiating with sponsors and advertisers.
|Viet Content signed a contract with the organizing committee of SEA Games 31 and ASEAN Para Games 11 |
SEA Games 31 and ASEAN Para Games 11 will take place in Hanoi, Vietnam from November 21 to December 23, 2021. This is the second SEA Games and ASEAN Para Games hosted by Vietnam, after the first in 2003.
The event this year consists of 40 sports and 520 contents (for SEA Games 31) and 11 sports (for ASEAN Para Games 11).
Apart from the main venue in Hanoi, 11 neighbouring provinces are also hosting a number of sports, including Quang Ninh, Bac Ninh, Haiphong, Nam Dinh, Ha Nam, Ninh Binh, Hoa Binh, Hai Duong, Vinh Phuc, Bac Giang, and Phu Tho.
In the context of the COVID-19 pandemic, the organising committee of SEA Games 31 and ASEAN Para Games 11 wishes to not only organise the festival successfully but also draw inspiration, give hope to the community of ASEAN countries and the world to overcome the crisis.
After a period of seeking and selecting consulting partners, both domestically and abroad, the organising committee selected Viet Contentas the representative. The company will be in charge of undertaking consulting, and sponsorship marketing of the event.
Viet Content has developed a detailed sponsorship marketing plan to attain the goals and effectiveness set by the organising committee.
Especially, for the first time, the company will broadcast SEA Games and ASEAN Para Games live via traditional television and new media platforms such as OTT and social networks.