Victoria’s Secret opens first store in Hanoi

August 03, 2024 | 09:00
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The leading speciality retailer of intimate apparel and beauty products, Victoria's Secret, on August 2 officially opened its first store at Lotte Mall West Lake, one of Hanoi's newest shopping destinations.

The store features innovative designs that provide a unique layout as well as streamlined navigation to effortlessly guide shoppers throughout the space while creating a welcoming and seamless shopping experience

The brand-new store is located in one of Hanoi’s most popular shopping destinations, Lotte Mall West Lake.
The brand-new store is located in one of Hanoi’s most popular shopping destinations, Lotte Mall West Lake

The store’s product offerings include Victoria’s Secret’s signature bras, panties and sleepwear across a multitude of collections including Very Sexy, Body by Victoria, T-Shirt and Dream Angels.

Shoppers can also select from a multitude of Victoria’s Secret accessories as well as beauty products, including their popular fine fragrances, scents and mists. Included in the store’s offerings is Victoria’s Secret’s best-selling fragrance Bombshell. Victoria’s Secret and PINK’s products are available for shoppers on the Ground Floor of Lotte Mall West Lake to browse and enjoy.

Victoria’s Secret opens first store in Hanoi

Personalised, one-on-one bra fitting appointments will also be available at the store. Bra fittings are complimentary, and no appointment is required.

Victoria’s Secret & Co is a speciality retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure, and swim, as well as award-winning prestige fragrances and body care.

Victoria’s Secret opens first store in Hanoi

It is comprised of market-leading brands, Victoria’s Secret and Victoria’s Secret PINK, which share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life.

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