US real estate brand promotes franchising business in Vietnam

February 28, 2022 | 17:16
ERA Real Estate Vietnam – a real estate brokerage brand from the US – has signed a franchise agreement and launched its third brand, ERA Century, as part of its strategy to promote franchise development and apply international real estate brokerage standards in Vietnam.
US real estate brand promotes franchising business in Vietnam
The signing ceremony was held in Ho Chi Minh City on February 22

ERA Century will join the ERA Vietnam system with the two previous franchising brands, ERA Sol and ERA Capital.

The third franchise will use ERA Real Estate's brand, business models, and technology platforms, as well as follow its international standard training system and a portfolio of distribution projects.

Over the past few years, Vietnam has seen a growing popularity of franchising models in many fields, helping entrepreneurs to develop their businesses quickly with the lowest costs and risks. Franchisees can take advantage of brands, practical experience, proven platforms, and business models.

ERA Vietnam is considered the first business in real estate brokerage services with a successful model globally for nearly 40 years. It has become a leading brand in key markets and the first international real estate service brand to successfully develop a franchise in Vietnam.

Pham Thanh Tuan, general director of ERA Vietnam said, “We have had successful experience in franchising across over 35 countries around the world. We maintain our position as one of the leading real estate brokerage companies in major markets such as the US, Singapore, Japan, South Korea, and Indonesia."

"We believe that we will not only bring sustainable development to our franchise partners and sales staff but also deliver an international standard experience to real estate brokerage in Vietnam. Therefore, we hope to contribute to the development of the market professionally and transparently, also following the government's orientation."

ERA Real Estate has been present in more than 35 countries with 2,300 branches and offices as well as more than 40,000 brokers. In Asia-Pacific alone, ERA Real Estate is one of the leading brokerage firms with more than 20,300 consultants.

ERA Vietnam has appeared on the market in 2017 and quickly developed into one of the leading real estate brokerages today. With a team of nearly 3,000 consultants, ERA Vietnam is currently the official distributor of nearly 40 projects with a view to providing brokerage services for up to 70 projects in 2022.

By Thanh Van

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