True Italian Taste 2021

ICHAM will organise the Italian Standard Table Event in Ho Chi Minh City in September to close the chain of True Italian Taste events in 2021

True Italian Taste 2021 includes five events organised with creativity in content and form.

In early 2021, ICHAM kicked off with the first event with the Pasta Master Class that took place at the end of January at Hotel Metropole Hanoi with the participation of companies in the field of importing and distributing Italian food, representatives of restaurants, hotels, chefs, and individuals in the F&B industry.

After that, a series of special events is taking place in three consecutive weeks from April 20 to May 22. The True Italian Taste project will close with the Authentic Italian Table event scheduled to take place in September.

Following the success of previous events, the next event of the project will be held in the form of a contest with the theme of Italian Kitchen Style until May 22 in Hanoi.

The contest promises to have new, creative changes from form to participants while retaining the purpose of introducing and promoting the rich Italian menu and cuisine, providing information and knowledge for consumers to distinguish the standards of Made in Italy products from counterfeit products and Italian-sounding products.

The highlight of the next series of events is the combination of two events devided into three rounds of competition.

For the first qualifying round, the organisers will integrate the Master Class sessions with the participation of professional Italian chefs to provide information and knowledge to contestants, and contestants can directly exchange and learn together.

In the semi-finals, players will rely on the knowledge gained from the Master Class to cook at home and record the process, take photos, and send them to the organisers.

The final round will include excellent individuals overcoming the first two rounds to try their best to complete a menu for the Authentic Italian Table.

Compared to previous events, this competition is expected to be much more diverse as participants can be anyone aged 18 and over who have a passion and ability to cook Italian food.

In the past five years, Italy's export turnover to Vietnam has increased by 78 per cent, reaching $1.5 billion in 2020. Of this, exports of agricultural products and foodstuffs increased by 86 per cent, accounting for 6.7 per cent.

In order to further promote the promotion of food and beverage products originating from Italy to Vietnamese consumers as well as culinary and cultural exchanges, the national culinary promotion True Italian Taste project is implemented by the Italian government in 40 countries and territories. The project has been operating in Vietnam since 2019. ICHAM has been appointed by the Italian government as the implementing agency for this project in Vietnam.