PwC leads professional services sector in Global Brand Index

PwC leads the professional services sector as one of the top 50 brands worldwide in the annual Brand Finance Global 500. This is a list of the strongest and most valuable brands on the globe, with the top positions dominated by the technology sector.

The report assesses organisations across two main categories—strength and brand value. Brand strength is calculated using a number of measures, including marketing, brand perception, and business performance relative to competitors. The strength score feeds into the overall brand value calculation.

PwC ranked 50^th in terms of brand value, moving up from the 66^th place last year. As a result, PwC is the highest performing professional services brand in the Index. The results reinforce the professional services network’s leading position as one of the leading brands in the world in 2018.

Bill Cobourn, global chief marketing officer at PwC, commented: “Our brand’s strength is driven by our people’s contributions and underpinned by the long-term investments we are making in transforming our technology, services, and skills. Overall, the index shows how long-established brand names like ours are as strong as new entrants in the technology and consumer sectors. That is critical to our strategy to attract and develop talented people, driving our growth in new, technology-enabled markets, with startups and established businesses alike.”

PwC's purpose is to build trust in society and solve important problems. They have a network of firms in 158 countries with more than 236,000 people committed to delivering quality in assurance, advisory, tax, and legal services.

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