Brands display economic force for the nation

Brands display economic force for the nation

Along with contributions in building an image for Vietnam in the international market, honouring domestic high-quality goods and services in the framework of the Vietnam Value Programme needs to improve their value for the country, including in terms of contributions to the state budget and export turnover.
Top 10 most valuable brands worth 8.1 billion USD

Top 10 most valuable brands worth 8.1 billion USD

The top 10 most valuable brands in Vietnam 2020 are worth 8.1 billion USD, increasing by 17 percent from last year and accounting for 30 percent of the list’s total value, according to Forbes Vietnam magazine.
Streamlining for the next industrial age

Streamlining for the next industrial age

The consumers of today are well-connected and well-informed. They are expecting more than just a standard, one-size-fits-all product from brands, but rather an individualised product tailored to their needs. They look for an entirely different experience throughout the engagement when buying products and services from brands.
Street food producers face challenges in the segment

Street food producers face challenges in the segment

Firms' designs to break into the promising street food market by the difficulty to establish a name for themselves and deal with food safety issues.
PwC leads professional services sector in Global Brand Index

PwC leads professional services sector in Global Brand Index

PwC increases its position amongst the world’s strongest and most valuable brands.
Mekong Beauty Show 2018 to promote organic cosmetics

Mekong Beauty Show 2018 to promote organic cosmetics

Mekong Beauty Show will return on June 14-16 to SECC to showcase natural and organic cosmetics brands.
Unilever embracing sustainable living

Unilever embracing sustainable living

Launched globally in end 2010, Unilever Sustainable Living Plan (the Plan) is considered the company’s road map to achieve its Vision of “doubling its business, while reducing its environmental footprint and increasing its positive social impact”.
Staying in the lap of luxury

Staying in the lap of luxury

How is luxury defined in Vietnam’s hotel industry, how has the luxury hotel market been evolving, and what are the trends ahead? Paul Stoll, chief development officer of Celadon International investigates
Luxury brands struggle to find their voice

Luxury brands struggle to find their voice

An emerging wealthy class with sufficient disposable income was enough to attract international luxury brands and premium shopping malls  sprouting up throughout key cities in Vietnam, all vying for a piece of the golden pie.
Smart move to keep brands safe

Smart move to keep brands safe

The Ministry of Natural Resources and Environment’s National Office of Intellectual Property tells VIR how important intellectual property registration abroad is for local firms when it comes to brand value protection.
Time to embrace branding

Time to embrace branding

Until the lengthy time before move-in, what apartment buyers are relying on is an image. Yet most developers fail to develop a strong brand image for their project and themselves, writes Richard Moore.
Home brands a new trend in supermarkets

Home brands a new trend in supermarkets

To fully tap distribution advantages and attract more consumers, many supermarkets are promoting development of their own brands.
Unilever Vietnam a success story

Unilever Vietnam a success story

“Vietnam is a consumer market of huge potential in the same league as several other markets in Asia”
Prada latest label to target booming China market

Prada latest label to target booming China market

Miuccia Prada has already won plaudits for her spring/summer 2011 collection -- simply-cut dresses and suits in a quirky mix of stripes and solids, with bold splashes of orange, violet and electric blue.