July 29, 2022 | 10:00
Vietnam’s pharma giants are growing with new strategies from foreign leadership, easing local doubts over the possible disappearance of local strong brands.
January 31, 2022 | 09:00
Looking back at 2021, we can see many different patterns among businesses and brands, with many gains and losses. For those with a set strategy, there was always a bright side to the picture. And many businesses have successfully overcome the most difficult part of their history.
November 30, 2020 | 09:19
Along with contributions in building an image for Vietnam in the international market, honouring domestic high-quality goods and services in the framework of the Vietnam Value Programme needs to improve their value for the country, including in terms of contributions to the state budget and export turnover.
August 07, 2020 | 16:48
The top 10 most valuable brands in Vietnam 2020 are worth 8.1 billion USD, increasing by 17 percent from last year and accounting for 30 percent of the list’s total value, according to Forbes Vietnam magazine.
August 26, 2019 | 11:44
The consumers of today are well-connected and well-informed. They are expecting more than just a standard, one-size-fits-all product from brands, but rather an individualised product tailored to their needs. They look for an entirely different experience throughout the engagement when buying products and services from brands.
December 15, 2018 | 13:57
Firms' designs to break into the promising street food market by the difficulty to establish a name for themselves and deal with food safety issues.
February 13, 2018 | 17:16
PwC increases its position amongst the world’s strongest and most valuable brands.
February 05, 2018 | 15:40
Mekong Beauty Show will return on June 14-16 to SECC to showcase natural and organic cosmetics brands.
December 25, 2012 | 08:56
Launched globally in end 2010, Unilever Sustainable Living Plan (the Plan) is considered the company’s road map to achieve its Vision of “doubling its business, while reducing its environmental footprint and increasing its positive social impact”.
September 14, 2012 | 14:49
How is luxury defined in Vietnam’s hotel industry, how has the luxury hotel market been evolving, and what are the trends ahead? Paul Stoll, chief development officer of Celadon International investigates
October 31, 2011 | 07:01
An emerging wealthy class with sufficient disposable income was enough to attract international luxury brands and premium shopping malls sprouting up throughout key cities in Vietnam, all vying for a piece of the golden pie.
September 22, 2011 | 14:00
The Ministry of Natural Resources and Environment’s National Office of Intellectual Property tells VIR how important intellectual property registration abroad is for local firms when it comes to brand value protection.
September 05, 2011 | 09:41
Until the lengthy time before move-in, what apartment buyers are relying on is an image. Yet most developers fail to develop a strong brand image for their project and themselves, writes Richard Moore.
July 06, 2011 | 17:59
To fully tap distribution advantages and attract more consumers, many supermarkets are promoting development of their own brands.
February 01, 2011 | 09:02
“Vietnam is a consumer market of huge potential in the same league as several other markets in Asia”