Lixil offers guest a premium experience centre

LEC's soft opening ceremony

On February 26, LEC took in Vietnam’s atmosphere for the first time, following its presence in other Southeast Asian countries such as Thailand, Indonesia, and Singapore, promising to be a source of inspiration for architects, developers, and guest seeking to elevate their living spaces.

Designed as a fusion of Eastern and Western styles, LEC features two main experiential areas dedicated to Grohe Spa and Inax, two iconic bathroom fixture brands from Germany and Japan. These spaces allow guest to visualise modern design solutions more clearly.

Katsuaki Uchidate, general director of Lixil Vietnam said, “Through LEC, we aim to bring an exclusive experience to Vietnam. More than just a place to explore premium products from Grohe and Inax, it is also a destination for those seeking to enhance their living spaces. With the Omotenashi service standard and a seamless blend of Eastern and Western design aesthetics, we believe guest will enjoy a truly distinctive and premium experience.”

The Japanese service philosophy of Omotenashi emphasises a highly personalised approach, ensuring that LEC staff pay meticulous attention to every gesture and action to provide guest with the utmost comfort.

Inax experience space

Additionally, Alex Lee, Business strategy and marketing director of Lixil Vietnam, highlighted, “The centre is designed as an inspirational space where guest can interact with products in the most intuitive and authentic way. LEC Hanoi tells a story of lifestyle, harmonising aesthetics, functionality, and technology.”

LEC strikes clients first with its luxurious high-end lounge area, a perfect blend of Japanese philosophy and Western style. This creates an ambience that is both sophisticated and elegant yet warm and inviting. Here, guest can relax and collaborate with architects to conceptualise their ideal bathroom space after exploring the Grohe and Inax experience zones.

Furthermore, LEC is the only location in Vietnam where Lixil showcases the S600 Line collection, which embraces the interplay of light and shadow to achieve harmony between people and nature. The S Relax zone also offers an authentic Japanese relaxation experience, where guest can indulge in absolute tranquillity with products such as natural Onsen bathtubs, ultra-thin-rimmed Cerafine basins, and advanced spa shower systems.

Grohe experience space

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