IHG to debut two brands in Vietnam this year

May 17, 2024 | 20:46
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IHG Hotels & Resorts, one of the world’s leading hotel operators, will debut two luxury and lifestyle brands in Vietnam this year as it introduces Hotel Indigo and Vignette Collection to the market as part of its growth strategy here.
IHG to debut two brands in Vietnam this year

Guests will soon be welcomed to the heart of Ho Chi Minh City at Hotel Indigo Saigon The City as it brings the sights, sounds, and flavours of the southern metropolis to life throughout its stunning property and grounds.

Vignette Collection, another IHG luxury brand, will also make its Vietnamese debut with an upcoming hotel in Hoi An, situated close to the renowned UNESCO Heritage Site in the historic central coast city.

By introducing both brands, IHG is responding to the rising demand for hotel stays in Vietnam. Last year, there were 108 million domestic trips within the country, with Hanoi to Ho Chi Minh City remaining one of the top 10 busiest flight routes in the world. Internationally, Vietnam remains especially popular with visitors from the US, South Korea, and China. With international arrivals reaching 4.6 million in the first quarter of 2024, and exceeding 2019 levels, it’s targeting 18 million visitors this year.

Paul Cunningham, IHG's senior director of Operations for Southeast Asia and South Korea, said, "Our growth in Vietnam is buoyed by the positive outlook for travel in the country, where domestic demand remains strong and international demand continues to grow, especially within Asia thanks to its growing middle-class and expanding GDP. With new flight routes from major cities including New Delhi, Manila, Sydney, and Munich set to further increase demand, we have strong aspirations for our growth in the market."

As well as introducing these two brands to Vietnam, IHG continues to grow its market-leading portfolio across several destinations in the country. Next year, it will open InterContinental Halong Bay Resort in Halong city – its first property in the area – which will be followed by Holiday Inn Resort Halong Bay in 2026. IHG also plans to introduce its InterContinental brand in Thanh Xuan Valley in Vinh Phuc – its first valley resort project in Vietnam – within the next few years.

"With 18 hotels and 26 properties in the pipeline, we’re seeing many great new opportunities for growth in Vietnam as we enter new destinations including Halong Bay, Hoi An, and Vinh Phuc," Cunningham added.

IHG currently has 18 hotels in Vietnam across six brands: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Crowne Plaza Hotels & Resorts, voco hotels, and Holiday Inn Hotels & Resorts. It is on course to more than double its portfolio in the country by 2028 by opening at least 26 more hotels.

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By Vy Bui

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