Hanoi is expected to continue to become a destination for international cultural, sports and tourism events after the success of the two Born Pink shows by world-famous K-pop girl group BlackPink on July 29-30.
According to the Hanoi Department of Tourism, the total number of tourists that arrived in Hanoi over the two days of concerts by K-pop girl group BlackPink stood at over 170,000, among them more than 30,000 international tourists, bringing a total in tourism revenue of $26 million.
The average occupancy of hotels in July was estimated at 60.8 per cent, a surge of 19.2 per cent on-year.
Figures from the Agoda show that search volume for booking in Hanoi in the last week of July spiked tenfold compared to the previous week and increased by about 2.5 times compared to neighbouring countries and territories such as Cambodia, Philippines, Taiwan, and Hong Kong.
Hotels around My Dinh Stadium, where the concert took place, recorded a 20 per cent increase in occupancy compared to normal weekends.
Tourist attractions in Hanoi also have a slight growth of about 15-20 per cent compared to the same period last year. Specifically, a number of famous cultural tourist attractions, such as the Temple of Literature - Quoc Tu Giam and the Thang Long Imperial Citadel welcomed more than 9,600 and 8,000 visitors respectively.
The Hanoi tour by double-decker bus also recorded an increase of 15 per cent of visitors from July 29-31 compared to the previous days.
The success of the show has contributed to enhancing the position of Hanoi and Vietnam on the international tourist map.
According to Google’s travel trend tracker, between March and June, Vietnam was the seventh most searched destination in the world and the only country in Southeast Asia to make the top 20.
Channel NewsAsia, a Singapore-based news channel, has listed Sapa in Lao Cai province, Ba Na in Danang, and Dalat in Lam Dong province as among the 10 coolest places in Asia to escape the intense heat.
Meanwhile, destinations such as Halong Bay, Hoi An and Phong Nha - Ke Bang are among three representatives of Vietnam selected by Wanderlust travel magazine in the UK as among the most impressive UNESCO world heritage sites in Southeast Asia.