FedEx joins hands with Safe Kids to promote child pedestrian safety

The Pedestrian Safety Public Awareness Campaign is now underway and will run until May 2019

Representatives from Safe Kids-AIP and FedEx guided approximately 500 students, aged 10 and 11 years old, on a walk around the school to help educate them about dangerous areas to avoid and safe road user habits.

The Pedestrian Safety Public Awareness Campaign will take place from October 2018 to May 2019, with activities aided by FedEx volunteers, such as delivering safety messages to parents during the parent meetings as well as organising interactive activities with parents during pick-up and drop-off hours at 37 schools.

“Road safety remains a big issue in the country,” said Hardy Diec, managing director of FedEx Express Indochina. “As an international transportation and logistics corporation, FedEx has more than 185,000 vehicles on the road across the globe each day. As such, road safety is our utmost priority, not only for couriers but for pedestrians as well.”

“We are proud to be involved in a programme that brings positive changes to our communities, especially for our children. We hope this Pedestrian Safety Public Awareness Campaign will help raise awareness about the importance of road safety and contribute to safer walking environments for children in Vietnam. It is equally important to teach children about proper pedestrian behaviour so that they can keep themselves safe on the road,” he said.

According to the National Traffic Safety Committee, traffic accidents are the second leading cause of death and serious injury for children from infancy to 19 years old, with more than 1,900 children dying every year in traffic accidents.

The Pedestrian Safety Public Awareness Campaign is part of the Walk This Way programme, conducted by FedEx and Safe Kids-AIP to increase awareness of child pedestrian safety and improve road user behaviour in Vietnam.

Since its launch in 2009, the programme has reached 268,859 students from 315 primary and secondary schools across the country, installed a 1,700sq.m traffic safety park for primary school students in Dong Nai province, and donated 3,471 helmets, 19,855 reflective jackets and caps, 29,885 pedestrian safety pencil cases, and 138,087 pedestrian safety books to students.