Dutch Lady promotes its nutrition mission in Vietnam

March 27, 2024 | 10:06
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Vietnam has set the right ambition and actions for its nutrition strategy and vision. The most important task now is to quickly implement it on a larger scale for greater impact. President of FrieslandCampina Asia Corine Tap spoke with VIR’s Thanh Dat about the company’s mission as a world-leading nutrition company through its many brands familiar with Vietnamese consumers including Dutch Lady, Yomost, Friso, and Fristi.

What do you think are the key nutritional challenges of Vietnam?

Dutch Lady promotes its nutrition mission in Vietnam
President of FrieslandCampina Asia, Corine Tap

Vietnam has considered food security, defined as accessibility and affordability of food, a national priority for decades, resulting in greatly increased food availability and affordability, and contributing to Vietnam’s overall progress in improving its population’s health and wellbeing.

However, ‘Stunting’ or chronic malnutrition remains a key concern, as Vietnam is among 34 countries globally facing the highest burden. It is home to 1.8 million children under-5 who suffer from the condition and are at risk of permanent physical and brain damage. It shows that Vietnam’s nutritional security - access to safe, nutritious, and affordable food that enables people to live a healthy life - has not benefitted the country equally.

The recently completed Southeast Asia Nutrition Survey (SEANUTS II), a study of nearly 14,000 children, aged six months to 12 years that we conducted in collaboration with universities and institutions in Indonesia, Malaysia, Thailand and Vietnam, highlights an important issue known as the ‘Triple Burden’ of malnutrition. This is the coexistence of undernutrition, micronutrient deficiencies and overweight/obesity.

The study shows that stunting and anaemia affect 10 per cent and 24 per cent of children, respectively). Being 'Overweight and Obesity' affects over 30 per cent of children aged 7–12 years. Calcium and Vitamin D deficiency occurs in over 70 per cent of children aged 0.5-12 years in Vietnam. This Triple Burden is clear evidence of nutritional insecurity, and makes it a matter of great importance to fill nutritional gaps with proper nutrition interventions and nutrition.

What are the solutions that both government and businesses should and can provide to improve nutritional security?

In the National Nutrition Strategy 2020-2030 and beyond, Vietnam set the ambition that by 2045 every citizen will achieve their optimal nutritional security, and all nutrition-related non-communicable diseases will be under total control.

To improve nutritional security, I think policymakers and businesses should focus on the following two critical tasks: Accessibility and availability of affordable nutritious products and a whole-of-society approach requiring stronger collaboration among governments, non-governmental organisations, businesses and society.

As I understand, these angles are also in alignment with the key tasks that Vietnam’s National Nutrition Strategy has urged relevant government agencies to implement, namely enhancing nutrition education and communication, including among school children; and enhancing inter-agency collaboration for better results; and enhancing nutrition interventions including improving quality of meals, ensuring food security and nutritional security.

Dutch Lady promotes its nutrition mission in Vietnam

How can FrieslandCampina in Vietnam help in this regard?

To achieve this goal, we have been focusing on technical and scientific collaboration with relevant Vietnamese agencies in the area of dairy and nutrition. The SEANUTS study that I mentioned earlier is an example of this.

Secondly, technical assistance to produce the best quality milk. Our Dairy Development programme established since 1990s in Vietnam has worked and engaged with over 2,500 dairy farms across the countries, and provided technical training and assistance to many farms. This investment not only helps local dairy farms produce better milk quality, as good as our global Dutch quality standards, but also contributes to higher incomes and better livelihoods.

Thirdly, real nutrition accessible to and affordable for every Vietnamese. As mentioned, the triple nutrition burdens make it a matter of great importance to fill nutritional gaps for Vietnamese generations, and dairy is a part of the solution.

We have been proudly serving Vietnamese consumers for over 27 years, and commit to offering a wide range of choices of real nutrition, in which the new Dutch Lady 180ml pack offers a high value of nutrition at the most affordable price, and is accessible for every Vietnamese.

Finally, nutritional education: under the strategic partnership with the Vietnam Ministry of Education and Training, we have developed a digital curriculum on nutrition education, which equips millions of primary students with the fundamental understanding about nutrition and the importance of real milk.

We also invest in mass communication to raise awareness among Vietnamese mums of the benefits of real nutrition to help them develop good nutrition consumption habits, needed for the children’s long-term development.

FrieslandCampina promotes nutrition security

What difficulties do you foresee during such a journey?

Vietnam has set the right ambition and actions for its nutrition strategy and vision. The most important task now is to quickly implement it on a larger scale for greater impact. That will require all relevant stakeholders in Vietnam – the government, nutrition businesses, and communities - to accelerate collaboration so that Vietnamese people, especially younger ones, can have access to good quality nutrition needed for physical and mental development for generations to come.

As a CEO with a busy schedule, how do you maintain a balanced nutrition regime?

I love my job, but I am also a mother of four. Therefore, work and life balance is very important to me. I have no special nutrition secrets. As I work for a nutrition and dairy company, milk is something I can’t do without. I also love cheese, which is a good source of protein for maintaining your muscle mass. Also, regular exercise for one to two hours helps as well. I aim for a balanced nutrition and exercise lifestyle, in harmony with my work schedule, as it is good for my physical and mental wellbeing.

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By Thanh Dat

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