Bundle secures $5.5 million to back its launch in Vietnam, Singapore and Philippines

Bundle is built on the insight that, in today’s age, people are more motivated by the opportunity to earn something meaningful rather than small discounts. The business model responds to an existing gap within the sector, where most businesses, particularly small- and medium-sized enterprises (SMEs), cannot afford to offer rewards large enough to capture customer attention.

Offering an alternative to isolated rewards programmes, Bundle enables brands to combine their incentive budgets into shared reward pools. By participating in the network, every business gains access to rewards far larger than they could offer independently, giving SMEs the ability to compete with the marketing power of much larger companies.

For users, everyday interactions such as making a purchase, referring a friend, or completing another eligible action become opportunities to earn Bundle tickets and participate in shared reward pools. For brands, it delivers a more engaging incentive model with predictable costs and stronger marketing performance.

Through its compliance-based operating model, Bundle will look to launch initially across Singapore, Vietnam and the Philippines, where more than 50 founding brands have already joined the platform. With a view to accelerating its expansion into global markets, Bundle has newly closed a $5.5 million pre-seed financing round led by Ethereal Ventures and Further Ventures, with participation from Nascent, GSR, Scenius Capital, Anchorage Digital and Nuwa Capital.

Min Teo, managing partner at Ethereal Ventures, said, “The next wave of blockchain businesses like Bundle will drive mainstream consumer applications by feeling native to users and solving real problems. It is a perfect example that uses shared rewards and blockchain rails to help brands drive loyalty and customer growth at scale.”

Robbie Nakarmi, partner at Further Ventures, said “Through its innovative shared rewards network, Bundle now gives brands of all sizes access to larger rewards to drive higher conversions from their marketing campaigns at a fraction of the cost, creating a more effective way to engage customers. We’re excited to support the company as it expands across Asia and beyond to redefine how businesses approach incentives.”

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