Coca-Cola unlocks the magic of Lunar New Year with community programme

Coca-Cola, through its partnership with the Vietnam Red Cross, is providing $220.85-scholarships to around 100 secondary and high school students from pandemic-hit households in Binh Phuoc and Ho Chi Minh City. An additional 100 underserved families will receive livelihood assistance to help them restart and improve their income.

The support amounts to almost $115,000 for local communities in the country

On top of the scholarship and livelihood support, over 3,050 Coca-Cola Lunar New Year packages will also be distributed to different communities working with the Women’s Union and the people's committees. The packages are the brand’s way of spreading cheer and good fortunes while making family gatherings and reunions even more special.

Around $115,000 worth of support have been given out to more than 3,250 beneficiaries

Bui Dang Duyen Mai, senior public affairs manager at Coca-Cola Vietnam and Cambodia said, “Here at Coca-Cola, we are deeply committed to the communities we serve. The Bring Home the Magic of Lunar New Year campaign, with its meaningful message of connecting and sharing with people, not only highlights our hope for a great year ahead but also underscores our firm commitment to support and make a positive difference in more communities in the country.”

Bui Dang Duyen Mai, senior public affairs manager at Coca-Cola Vietnam and Cambodia, has been speaking at the public ceremony

Nguyen Hai Anh, representative of the Vietnam Red Cross Society said, “Throughout the 10 years of our companionship, the Vietnam Red Cross highly appreciated Coca-Cola's strong efforts to support the community. As Vietnam is gradually recovering, we endorse the company's initiative to make a positive impact on communities, both physically and mentally. Through the campaign, Coca-Cola has brought the real magic to 100 students and 100 households by giving them more chances to improve their livelihood and income after two challenging years.”

Coca-Cola has brought scholarships worth $220.85 each to around 100 secondary and high school students from pandemic-hit households in Binh Phuoc and Ho Chi Minh City

With the campaign, Coca-Cola aims to share lovely moments with people in different communities, whether these connections are made physically or virtually. The multi-faceted campaign was launched on various platforms. Aside from exciting online celebrations at mangkydieuvenha.com, there have been activities in Ho Chi Minh City and Hanoi for everyone to visit, take photos, play games, and have a good time with their beloved ones during Lunar New Year.