Canadian food campaign to be launched on Shopee

May 13, 2023 | 11:34
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A variety of Canadian food and seafood products will be available for direct purchasing from online marketplace Shopee starting on May 14. The initiative is part of a global campaign from the government of Canada to introduce high-quality Canadian products to homes worldwide.
Canadian food campaign to be launched on Shopee

Backed by the Canadian government and official distributors of Canadian food in Vietnam, exclusive offers for a wide array of food products such as beef, seafood, ginseng, freeze-dried fruits, staple cereals, and maple syrup will be made available.

"Vietnam has been an important market for us in Asia Pacific and is the second location, after Japan, that we have launched this campaign,” said Jeffrey Lang, representative of Canada Brand and Agriculture and Agri-Food Canada.

Speaking at the launch, Behzad Babakhanj, Canadian consul-general in Ho Chi Minh City said, “Vietnam is Canada’s number one trading partner in ASEAN, and Canada is also among the top 10 biggest international buyers of Vietnamese products. Canadian agricultural and seafood exports to Vietnam were valued at around $308 million (VND7.2 trillion) in 2022, a 34 per cent increase from the previous year,”

Additionally, the export value of beef products from Canada to Vietnam saw robust growth last year of 55 per cent, with Vietnam being one of the two largest import markets for Canadian beef in Southeast Asia.

The implementation of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) in 2019 has further boosted bilateral trade, particularly in the agricultural sector. As a result of the CPTPP tax-reduction roadmap, up to 94 per cent of Canadian agricultural products exported to Vietnam will incur zero tax. This will make Canadian products more accessible and competitive in the Vietnamese market. According to a Canadian seafood importer to Vietnam, the prices of some lobsters and crabs imported from British Columbia are even lower than some similar kinds in Vietnam.

Apart from the collaboration with Shopee, the campaign will also feature an official website to provide information about Canadian agricultural products and Canadian culinary culture. It will also collaborate with Vietnamese culinary influencers and chefs throughout the year to showcase special recipes using ingredients from Canada for Vietnamese families' daily meals.

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