Two months after suspending the store for upgrades, adidas Saigon Centre officially relaunched with new appearance and twice the scale to become the largest two-storey adidas store in Vietnam.
|adidas Saigon Centre becomes the largest two-storey adidas store in Vietnam |
Located at floors L3 and L4 of Saigon Centre with the area of 853 square metres, adidas Saigon Centre will display all kinds of adidas products, including shoes, workout and sports clothing, and its Originals products. These products are offered for both adults and children of every age. The large shopping area, in collaboration with the diversity of products and creative layout will create an interesting shopping experience for customers.
Being inspired by the largest adidas store in Asia located in Nanjing East Road – the largest road in Shanghai – adidas Saigon Centre is designed as a small stadium. The changing room is similar to the changing rooms of a stadium. Besides, the cashier area is designed as a ticket booth.
Especially, instead of covering the store in grey as the previous design, the upgraded store sports bright and colourful tones. Notably, the display area of Originals products is now more vivid while the running shoe area has a warmer tone. The children's area is also a lot more playful and colourful now.
|The colourful tones at the store |
The inauguration ceremony welcomed the participation of numerous famous people, including Chi Pu, Minh Tu, and Mlee, as well as representatives of regional running, communication, and adidas stores. The ceremony was both a music and fashion celebration with performances by several artists and other interesting activities.
Another highlight of the event was the LED door to open the renewed adidas Saigon Centre with a series of interesting stories about the stadium concept, messages about environmental protection, and the historical football match creating the adidas brand. These stories were told by Le Duy Linh, general director of adidas Vietnam, and Do Thi, manager of the adidas Vietnam store chain.
|Do Thi, manager of the adidas Vietnam store chain, sharing interesting stories with customers |
“Adidas Saigon Centre will bring new and the most convenient shopping experience for customers in Vietnam. Adidas puts customers first and always makes an effort to create diverse products with the most modern technology and the best quality so that customers will have greater choice,” said Linh.
Chi Pu said, “Instead of visiting numerous stores to select products, me and other customers can find all sporty products (shoes and clothes) for ourselves and family members at a single store, which will not only save time but also help people experience the latest products.”