adidas Ultraboost 19 – iconic innovation with most responsive shoes

New Ultraboost 19 colourways coming with launch of “Feel the BOOST” campaign

The latest version of Ultraboost 19 is expected to be released on July 18.

Based on the total number of BOOST units sold through 2018, around the world a Creator chooses Boost every two seconds. Boost has proceeded to set new standards for comfort and design, helping athletes across multiple sports categories including running, basketball, tennis, golf, skateboarding, and baseball. Via a series of product drops featuring the Boost midsole, specially Ultraboost 19, adidas will celebrate the legacy of its culturally iconic footwear innovation.

This latest Ultraboost 19 update offers the continued benefits of the revolutionised silhouette that was inspired by, and redesigned for, a new era of running and fitness.

The highlight of Ultraboost 19 is still the BOOST midsole with a specially designed cushion that provides incredible smoothness in all movements and returns energy better than ever. Not only does it bring the feeling of springiness or bounciness, BOOST also has flexible foam that provides tge smoothest transition while running. One of the reasons the Ultraboost 19 is chosen by many Creators around the world is the ability to maintain preformance under any weather conditions, as well as the consistent performance over the lifetime of the shoe. Boost is durable from mile 1 to mile 1,000 to give athletes the same comfort, energy return, and responsiveness.

The great combination of each detail has made the blockbuster Ultraboost 19

Sam Handy, vice president of design, adidas Running, said, “Boost is our great running midsole technology, providing the best in comfort and energy return in all conditions. adidas continues to evolve the material to create different cushioning experiences for different runners. For Ultraboost 19, adidas added 20 per cent more Boost to a completely streamlined upper construction and Torsion design, giving runners more energy return in every stride. This comes with both a physical and emotional feeling of confidence you can only get with Boost.”

Combined with the BOOST midsole is still the Torsion Spring system propelling the wearer forward effortlessly. The result of this high-tech configuration is a shoe that blasts back more energy and supports pushing the legs forward. If mentioning the lower part of the shoe is not enough, the Ultraboost 19 also impresses with the 3D Heel Frame that cradles the foot on impact, providing enhanced support and stability for a more confident run. The pioneering one-piece Primeknit 360 upper snugly wraps the foot for enhanced support and lightweight comfort.

Customers are invited to "Feel the Boost" and fall in love all over again with the feeling only Boost on the feet can give you

Built with an optimised BOOST midsole of tiny clouds jam-packed with lightning – UltraBOOST 19 is the most responsive shoe adidas has ever made. Trying to describe how comfortable they are is impossible. You have to feel it to believe it.

To conquer more BOOST lovers, this July adidas will bring the opportunity to experience the blockbuster Ultraboost 19 to members of adidas Runners Saigon and their friends through many interesting activities: 3km running with Ultraboost 19, relay and obstacle race, as well as relay combined with cardio.