Abbott, a global healthcare company, and Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, are coming together to help improve nutrition at every stage of life for Vietnamese people.
|The Nutrition for the Whole Family campaign aims to nurture families to live fuller lives through good nutrition |
Along with this, Nutrition for the Whole Family, a regional initiative across six countries including Vietnam, will be held on Shopee Super Brand Day in May.
The Nutrition for the Whole Family campaign aims to nurture families to live fuller lives through good nutrition, and through this programme, families will receive nutrition tips, engage with a nutritionist, and get to select a range of Abbott’s science-based nutrition products for children and adults.
Today, consumers are prioritising their health by being more mindful of their diets. Nutrition has become a key element in living better and healthier. According to a 2021 Kantar Worldpanel report, Vietnamese consumers seek immunity-boosting and nutrition products, especially for seniors and kids who are at higher risk.
Nearly two-thirds (63 per cent) of consumers in Asia admitted that products and services in the next 5-10 years should be designed in a way that enhances health and wellbeing.
|More people are shopping for health-related products such as nutritional supplements online, with the Health category on Shopee growing year-on-year. |
More people are shopping for health-related products such as nutritional supplements online, with the Health category on Shopee growing on-year. To meet the growing demand online, Abbott and Shopee want to support families in choosing the right nutrition products for their needs.
Abbott brands participating in the campaign include Similac, PediaSure, Ensure, Glucerna, and Grow. Through Shopee's suite of engagement tools, consumers can look forward to fun ways to improve their nutrition.
“Proper nutrition is the foundation for living your best life. That’s why Abbott strives to strengthen communities around the region through the power of science-based nutrition as we believe that with good nutrition, every stage of life can be a healthy one,” said Douglas Kuo, general manager at Abbott in Vietnam. “By partnering Shopee, we can empower more families to choose nutritious food, by providing valuable information and tips as well as a range of specialised nutrition products to eat healthy.”
Ian Ho, regional managing director at Shopee, says, "It is crucial for consumers to get access to reliable information when shopping for health-related products. As such, we’re happy to work with Abbott, a globally trusted brand, to launch this campaign that educates consumers on nutrition in a fun and interactive way.”
From May 9 to 11, 2021, shoppers can access special content features, including:
Nutrition Tips: A healthy immune system is supported through good proper nutrition. Consumers can receive nutrition tips on Shopee’s landing page for Abbott products to discover the different nutrients and how they help fight against illnesses and infections.
Shopping Guide: Good nutrition starts with making smart choices in the store. Abbott product listings on the Shopee platform will feature the nutrition benefits of the products to help consumers select the right specialised nutrition supplement according to their needs.
Shopee Live: To find out more about how to live well by eating healthy, consumers are encouraged to tune into the Nutrition Champ livestream on May 11 at 1:00 pm for expert advice by a qualified nutritionist. Through an interactive quiz element during the event, viewers at home will be encouraged to strengthen their knowledge on health and wellness topics.