The central province of Phu Yen is preparing to show off its marvels once again to overseas tourists in the hopes of gaining annual growth in visitor numbers from next year.
|Phu Yen's awe-inspiring landscapes should not be missed by visitors to Vietnam. Photo: phuyen.gov.vn |
Phu Yen has taken advantage of the social distancing period to upgrade scenic spots. Song Cau town is one such locality investing heavily in tourism infrastructure, particularly in transport projects to exploit tourism on Nhat Tu Son Island and Xuan Dai Bay.
Visitors will have a chance to admire the colourful coral reefs on land and explore the pristine beaches with long-standing historical attractions.
Meanwhile Hon Yen, a beautiful island located in Tuy An district, attracted many tourists in previous years due to its unspoiled nature and unique scenery.
A new symbol of Phu Yen’s tourism could be the newly-built Nghinh Phong tower along the coast of Tuy Hoa city. The overall design of the square is inspired by Ganh Da Dia, creating a modern and monumental beauty of Vietnamese architecture.
The tower also cleverly recreates an image based on the story of Lac Long Quan and Au Co, located in the middle of the square. The stone tower is divided into two symmetrical sides, with each part consisting of 50 stone blocks adjacent to the image of 50 sons going up the mountain and 50 sons going down to the sea.
Phu Yen is also famous for Bai Mon-Mui Dien, a place that had become familiar to tourists located at the easternmost point of the country where the first sunrise appears. Down at the foot of Dai Lanh Cape, Mon beach boasts fine sands and a freshwater stream running down from the mountain. This is also the place where the province holds a flag salute ceremony to welcome the first visitors at the beginning of the new year.
Hoping to take advantage of the upgrades, the province of Phu Yen has issued an action programme on tourism development investment which covers until 2025, as it strives to become a spearhead economic sector by the end of the decade.
In the next four years Phu Yen will look to maintain a tourist growth rate of over 14 per cent per year, of which international arrivals will increase by 15-20 per cent per year, the average occupancy rate of rooms is over 60 per cent, and the number of direct employees in the sector will grow by an average of 4 per cent.
To achieve this goal, Phu Yen Party Committee proposed a solution to focus on planning and mobilising resources for investment in infrastructure as well as physical and technical facilities for tourism.
In particular, the province will make detailed planning in a number of key areas such as Xuan Dai Bay, Bai Mon-Mui Dien-Vung Ro, and Van Hoa Plateau. It will also carry out functional zoning at relics and scenic spots. Elsewhere, Phu Yen Geopark strives to be recognised by UNESCO as a global geopark by 2024, serving as a highlight for tourism development. In addition, the province will also focus on supporting, removing difficulties, and creating conditions to promote major tourism projects that hope to be in operation soon, such as those in Xuan Dai Bay, O Loan Lagoon, Da Dia Reef, Ca Pass, Vung Ro Bay, and other coastal tourism projects in Tuy Hoa city.
The plan to stimulate demand and restore Phu Yen’s tourism activities next year is being implemented in two phases. The province has already welcomed tourists from Ho Chi Minh City, including foreign guests working there, implementing package tours organised by travel agencies. Intra-provincial tourists and official guests register to participate in the package tour programme of the operator or register for the service directly with travel business units that meet safety standards and regulations.
The newly-begun second phase is expanding the organisation of activities to welcome more domestic tourists that meet the safety requirements; while Phu Yen is also cooperating with the Central Highlands to further exploit tourism.
Phu Yen kicks off safe and flexible tourism promotion
Phu Yen’s tourism authority is currently promoting a campaign with two main phases leading into next year. In the first phase from November, it opened doors to welcome visitors who booked package tours from Ho Chi Minh City, including foreign expatriates living and working in the southern hub, as well as Phu Yen locals working and travelling inside the province with booking tours in advance. The second phase started early this month to allow tourism facilities with acceptable COVID-19 safety conditions to welcome domestic tourists.
Cooperating with Central Highlands to promote tourism
The Phu Yen Tourism Association has signed an agreement with three central highland provinces of Gia Lai, Dak Lak, and Kon Tum to jointly promote tourism. Beyond the long coastal line and imposing landscapes, the province has 380 agencies offering over 6,000 rooms and a handful of provincial cultural and historical relics. However, authorities admit that the province needs further investment to become a golden land for developing cultural, luxury, and eco-based tourism.
Phu Yen speeds up procedures for tourism development
The provincial party committee has launched measures to focus on building a master plan, motivating all investment sources for infrastructure, facilities, and technology for tourism industry. The province has promulgated an Action Programme on Tourism Development Investment for the 2021-2025 period, while it also targets to speed up the documents and procedures to submit Phu Yen geopark to UNESCO with a wish to be recognised by 2024.
Song Cau district calls for investment in Tuyet Diem salt field
The district has proposed financial support of $3.1 million from the state budget for upgrading its Tuyet Diem salt field, which covers 170 hectares of Song Cau’s Xuan Binh commune. The support will help upgrade the two embankment routes, drainage works, and regional transport infrastructure. The support will also help to improve the living and working conditions for craftsmen. Upgrades to the infrastructure is hoped to entice visitors to the 151-year-old salt field, which is a cannot-miss tourist destination in the province.