Vietnamese products boosted via modern distribution channels

The event, running to July 22, was organised by Ho Chi Minh City Investment and Trade Promotion Centre (ITPC), in tandem with Thai-backed Central Retail Vietnam, part of Thai retail giant Central Group.

The event provides worthwhile opportunities to present Vietnamese products in modern distribution systems

The event aims to helping businesses strengthen cooperation with distributors, expanding output markets and bringing products closer to consumers.

The highlight of the event is the booth range displaying and introducing products belonging to diverse industries such as packaged and processed foods, tea, coffee, spices, confectionery, health products, agricultural products, and more; prioritising organic products of around 40 businesses out of nearly 100 registered applications.

Within the framework of the event there will be a programme on connecting and bringing Vietnamese products to Central Retail’s supermarket chain, with the participation of more than 100 businesses.

Along with this, Central Retail Vietnam’s product line leaders will evaluate and select products to put in their supermarket shelves, striving to meet the diverse needs of customers and enhance customer experience with quality shopping services.

According to Ho Thi Quyen, deputy director of ITPC, Thailand is Vietnam's largest trading partner in ASEAN, with a total two-way trade value approximating $20 billion in 2023. Currently, the two countries are striving to reach $25 billion two-way trade value in 2025.

“The event aims to bring Vietnamese products to wider domestic and international consumers through Central Retail’s supermarket chain. At the same time, it will create opportunities for Vietnamese businesses to further grow, improve product quality and expand output markets not only domestically but also internationally, affirming their position in the global marketplaces,” Quyen noted.

Thailand is the ninth-largest foreign investor in Vietnam, with 735 projects worth $14 billion in total.

In the first six months of this year alone, the total import-export turnover between the two countries is estimated to reach $9.5 billion. Of which, Vietnam's export value to the Thai market touched $3.9 billion.

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