Vietnamese fashion brand SIXDO officially launched

October 28, 2020 | 16:49

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Local fashion brand SIXDO officially launched its fashion show and also opened 30 stores across the country.

The SIXDO fashion show was organised on October 24

SIXDO marks the second collaboration between CEO Pham Huy Can and well-known Vietnamese designer Do Manh Cuong after the previous partnership on the high-end clothing brand Do Manh Cuong.

SIXDO targeted creating minimalist clothing items at reasonable prices for locals while maintaining high quality standards.

As many fashion brands have narrowed their scale due to COVID-19, SIXDO’s expansion plan is a special point of pride, both for the company and the Vietnamese fashion industry.

“We hope SIXDO will become a fashion brand for the people. Everyone will be pleased to find suitable items as soon as they enter the store,” shared Can and Cuong. “Our familiarity with the beauty of the Vietnamese body shape and long experiences in trading high-end products, we are fully confident in meeting the demands of most customers.”

Can and Cuong took two years to create the design and prepare the launch of SIXDO to bring a new look to the local ready-to-wear fashion scene.

In October and November, SIXDO will introduce six showrooms in Ho Chi Minh City and five showrooms in Hanoi. The rest of the establishments will be located across the country.

60 per cent of SIXDO products will be for women, 30 per cent for men, and 10 per cent for children with prices going from VND600,000 to VND3 million ($26-130.40) per item. New products will be launched 2-4 weeks thanks to the production line from Hanoi. In the launching ceremony, the brand has unveiled 200 models with about 1,000-2,000 items each.