Vietnamese cosmetic brands heat up the market

Designer Chung Thanh Phong and TMT Trading released their new skincare collection designed for Vietnamese women

On the evening of September 30, designer Chung Thanh Phong and TMT Trading Co., Ltd., a Vietnamese cosmetics brand,organised the launching event of new skincare products for Vietnamese consumers, attracting many famous faces from the Vietnamese entertainment scene, such as Thuy Hanh, Minh Tu, Trang Tran, Thu Minh, Trang Phap, Kha Ngan, Thien Nga, and Man Tien.

Chung Thanh Phong is a well-known designer who is now dipping a toe in new fields like cosmetics. Phong shared, “Women's beauty needs are great but not all foreign products suit the Vietnamese skin. Therefore, I decided to shake hands and produce cosmetics from makeup to skincare with international quality but for Vietnamese women. The ultimate goal is to bring products with maximum effect, giving women confidence and a sense of being beautiful every day.”

Chung Thanh Phong rose to fame due to his attention to every stage of production, from the rigorous selection of ingredients to exterior design. After making his name in fashion, he decided to branch out by launching a collection of luxury lipsticks.

This collection, every subsequent one received warm welcome for their quality, design, as well as business strategy to ensure that all customers and distribution partners can benefit.

Based on the mission of "Leading and initiating trends" in the cosmetics market, Chung Thanh Phong designer and the IAM brand will continue to develop and launch a set of nine new intensive skincare products that meet international GMP (good manufacturing practices) standards from basic skincare to high anti-ageing.

For the IAM brand, Chung Thanh Phong chose dominant white tones with a luxurious silver cover and contrasting black print for the outer design to create a striking appearance and personality. The ingredients of the cosmetic products are safe and suit all skin types, including sensitive skin allergic to cosmetics.

In particular, 100 per cent of the ingredients are herbal in origin, combined with Japanese formulas and modern technology to meet the stringent quality criteria of the Ministry of Health as well as international agencies. Keeping up with the trend of sustainable fashion, Vietnamese brands also focus on safety and environmental friendliness.

Besides, Nguyen Thi Kim Yen, CEO of TMT Trading Co., Ltd., expressed, “We look forward to giving consumers a modern view of the value and quality of Vietnamese cosmetics brands. We believe that once they experience our products, customers will always choose IAM.”

In addition to Chung Thanh Phong, the production of these cosmetics also followed the advice of makeup expert Tee Le. The combination of these prominent names in the Vietnamese fashion industry promises to help these new products quickly conquer the hearts and minds of artists and the public.

IAM has been operating since 2017 and is owned by TMT Trading Co., Ltd. with more than 15 years of experience in the field of providing cosmetics and beauty care lines.