TSAFARI contributes to conveying traditional Vietnamese culture in UK

Established in 2005, Tsafari focuses on two primary markets: Vietnam and Singapore. In addition to its domestic sales channel through www.tsafari.vn, Tsafari also serves numerous customers in markets including the UK, the US, Canada, Australia, Singapore, and Hong Kong. Other Vietnamese brands to accompany Tsafari at the London Fashion Show include Long Beach Pearl, Faslink, and Golden Label VN.

The Heritage – Inter-dimension Collection will be introduced at London Fashion Week on September 16. Designed to embody fashion, culture, and lifestyle, this new collection promises to lead the audience on a captivating journey through time.

The collection incorporates brocade patterns of the 16-19th centuries, and features the use of natural materials such as lotus yarn, silk fiber, silk chiffon, and tussah silk.

In a significant effort to preserve historical heritage while embracing the continuously evolving modern world, this collection is poised to highlight creative and sustainable Vietnamese designs that are sure to captivate fashion enthusiasts worldwide.

The fashion show’s cast selection diverges from mainstream beauty standards, emphasising talent, and lifestyle, conveying the message that anyone can shine through their knowledge and a sustainable lifestyle.

“The collection is expected to take a new image of Vietnam to the world. Instead of being thought of as an outsourcing country only, international friends will know Vietnam as the place which has the capacity to design and produce productions with outstanding and sustainable creativity,” said Thao, under the brand Tsafari.

“Despite massive difficulties, we are making efforts to combine forces with domestic fashion brands to help Vietnamese-made brands take off abroad,” she said.

Marking half a century of diplomatic relations between Vietnam and the UK, Vietnamese Ambassador to the UK Nguyen Hoang Long and his wife will participate in the Tsafari event in London. In addition, representatives of the British Council, the UK Business Association, and Vietnamese entrepreneurs in London will join the event.

Along with Thao, a number of Vietnamese people in the UK have announced fashion collections to promote Vietnamese traditional culture, and simultaneously convey love for the two countries. They combine UK-based Vietnamese teenager Anna Hoang’s collection of 50 ao dai outfits for adults and children, which was displayed at a fundraising event for UNICEF and the Southeast and East Asian Centre at St Andrew's University.

Furthermore, the Vietnamese Student Associations of Aston University, University of Birmingham, and the University of Northampton held various activities in April including a photo exhibition, art performances introducing contemporary dance and folk songs from the three regions, a Vietnamese cuisine show, and a fashion show featuring Vietnam's national dress.

Over the years, the Ministry of Culture, Sports, and Tourism has worked closely with relevant parties for years to strengthen relations between the UK and Vietnam and develop bilateral capabilities in arts and culture.

The British Council, the UK’s international organisation for educational opportunities and cultural relations, is implementing UK/Vietnam Season 2023. It is a series of programmes from June through to December that showcases and celebrates the best of educational and cultural exchange and collaboration between the two countries.