“Sharing Prosperity with PRIME” aims to support livelihood recovery post pandemic

October 08, 2021 | 11:06
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Continuing its journey to join hands with the community to overcome COVID-19, PRIME Group has actively implemented its “Sharing Prosperity with PRIME” campaign to support affected households and localities across the country to recover livelihoods post-pandemic.
“Sharing Prosperity with PRIME” aims to support livelihood recovery post pandemic
“Sharing Prosperity with PRIME” aims to support the recovery of livelihoods post-pandemic

“Sharing Prosperity with PRIME” is the flagship corporate social responsibility (CSR) campaign initiated by PRIME Group to support different communities in the fight against COVID-19. Starting since early this year, the programme has contributed VND500 million ($21,740) for pandemic prevention in Vinh Phuc province and VND100 million ($4,350) to Quang Nam province. It has given out hundreds of large-size umbrellas to support frontliners, hospitals, schools, and small businesses in many locations, as well as donated thousands of square metres of tiles to disadvantaged families in partnership with the Red Cross Organization.

The latest COVID-19 development has caused tremendous impacts on the national economy, especially working households in big cities. According to the latest report of the General Statistics Office, 12.8 million people above 15 years old were seriously affected by COVID-19, including reasons such as job loss, working hour reduction, income decrease, and so on.

“In the face of this escalating situation, PRIME Group will focus our efforts on the COVID-19 affected households, by providing them financial and other practical support to recover livelihood after the hit of the prolonged lockdown,” said Chaiyaporn Supanya, human resources and external affairs director of PRIME Group.

Accordingly, from now until the end of the year, the “Sharing Prosperity with PRIME” programme will emphasise on the two schemes. The first aims to provide capital and training support for affected families in Ho Chi Minh City to start or restart their small businesses; therefore, they could soon recover their income and even offer more jobs to people around. The second scheme is targeted to donate tiles and support disadvantaged households to build or renovate their homes to welcome a new prosperous beginning.

“Sharing Prosperity with PRIME” aims to support livelihood recovery post pandemic
The “Sharing Prosperity with PRIME” campaign has contributed VND500 million to pandemic prevention in Vinh Phuc province

Besides, to support the recovery of the tourism industry, PRIME will also donate benches for touristic locations as well as continue to provide umbrellas for the outdoor workforces.

“PRIME is delighted to be able to contribute to the communities in many different ways through our flagship CSR campaign. We also call for communities and partners to join hands with us in this meaningful journey, to share prosperity and together look forward to a bright future ahead,” Chaiyaporn Supanya added.

Specifically, it has launched a campaign named "1,000 minutes for community” from September 30 to October 22. Participants can share a 1-minute video of their fitness exercise and hashtag #PRIME #sechiathinhvuong #1000phut to donate VND100,000 ($4.35) to help the affected households to start their businesses and recover livelihood. Another campaign named “Sharing the house of hope” will be rolled out from November 1 to 26. Participants can share one picture of their home and hashtag #PRIME #sechiathinhvuong to donate 1sq.m tiles to help affected families to build or renovate their home to welcome the new beginning.

As a leading business in Vietnam, PRIME Group is geared toward sustainable development and assumes responsibility to the community. The company’s outstanding programmes include Tile Donation in Partnership with the Red Cross Organization, donating thousands of square meters of tiles to 250 families since 2011, Dreams Come True helping disadvantaged families to start businesses since 2018, and many other recognisable initiatives.


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