SABECO efforts help nation win big

May 30, 2022 | 09:49
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An initiative to support the training and development of young athletes at this year’s Southeast Asian Games has helped Vietnam come away with a record gold medal tally.
SABECO efforts help nation win big
SABECO efforts help nation win big

The Vietnam Wins Gold initiative at SEA Games 31 was established by Saigon Beer Alcohol Beverage Corporation (SABECO) through its famous Bia Saigon brand, aiming to support the nation’s sports teams and individual athletes while simultaneously raising the love for sport and demonstrating the positive spirit of the whole nation.

Vietnam Wins Gold is part of a series of activities in which Bia Saigon contributed more than $215,000 to support both the training and development of young athletes as they prepared for the SEA Games, and raised the profile of Vietnamese sport in general.

The 31st edition of the SEA Games, which boasted 526 categories in 40 sports, took place in Hanoi and various other localities on May 12-23. After the event ended, Vietnam topped the standings with 205 gold, 125 silver, and 116 bronze medals, setting a new gold medal record in the biennial event’s history.

The SEA Games this year was deemed a golden opportunity for Vietnam to share its spectacular culture, identity, and people, as well as to promote the country internationally. Bia Saigon was a Diamond Sponsor for the event and the sole sponsor of the doping control programme.

At the launch event just before the games kicked off, representatives of Bia Saigon as well as the Ministry of Culture, Sports and Tourism (MoCST) stood alongside artists to support the campaign and enthusiastically chant the slogan “Vietnam Wins Gold” together.

Also involved in the launch event were Miss Vietnam Do Thi Ha, Miss Vietnam Do My Linh, and athletes from national sports teams such as footballers Bui Tien Dung and Tran Nguyen Manh, karate’s My Tam, and former taekwondo competitor Hoang Van Hung.

The campaign also involved famous sports fans from across diverse sectors who offered personal chants of the slogan, such as music band Da LAB, footballer Van Thanh, Miss Grand International 2021 Nguyen Thuc Thuy Tien, rapper G-Ducky, and many more.

After the programme officially closes on May 31, the organisers will find the 100 participants with the loudest chants to receive a gift of limited-edition boxes of Saigon Gold Beer, exclusive to SEA Games 31. Winners will be handed their prizes between June 1 and the end of July.

General director of SABECO Bennett Neo, said that the Vietnam Wins Gold initiative and the long-term partnership with the MoCST embrace the identity of Vietnam in culture, tourism, and also sports. “This is an essential part of our sustainable development commitment in Vietnam,” Neo said.

Neo added that, as a leading homegrown brand, Bia Saigon strives to improve product quality while constantly launching new initiatives to bring value to the community and spread the Vietnamese identity to domestic and international friends around the world.

With its 147 years of brewing history, SABECO has established itself as one of Vietnam’s leading beverage companies. It includes 26 breweries and 11 trading subsidiaries and has a distribution network consisting of many thousands of retailers nationwide.

SABECO is proud to offer a brand portfolio that consists of some of the most well-loved beer brands in Vietnam, including Lac Viet, Bia Saigon Chill, Bia 333, Bia Saigon Special, Bia Saigon Export, Bia Saigon Lager, and Bia Saigon Gold.

By Nguyen Thu

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