Red Bull makers place emphasis on spreading inspiration and positivity

Entering Vietnam in 1999, Red Bull created an earthquake in the country's energy drink market. Today, despite different energy drink brands being available, the image of the brand's two bulls is still imprinted in the subconscious of Vietnamese people.

Following Red Bull, Warrior quickly made another impression on the Vietnamese market, focusing on the dynamic young customer segment. Associating the brand image with a positive message, Red Bull and Warrior have strongly inspired and encouraged people to recharge and be ready to face any challenge. The products have been widely accepted and have energised consumers from drivers and office staff to students.

Not only focusing on providing quality products to consumers, TCP Vietnam and its brands regularly organise inspirational activities to arouse the spirit and positive energy in the community. These efforts inherit the mission of respecting social values, guaranteeing sustainable development throughout each locality.

After the pandemic began, Warrior cooperated with the Central Committee of the Vietnam Youth Federation (CVYF) to contribute 1,500 cartons of its products to frontline teams in 13 provinces and cities in the southwest of the country.

Before that, TCPVN collaborated with the CVYF and the Vietnam Youth Social Work Centre to offer over 10,000 cartons of energy drinks to medical staff in Ho Chi Minh City and 18 provinces in the south, energising dedicated frontliners. During outbreaks in Bac Giang and Bac Ninh provinces in early 2021, Warrior and the CVYF provided $8,700 and 600 cartons of products to help the people during tough restrictions.

Elsewhere, TCPVN donated 1,200 medicine bags to support COVID-19 patients being treated at home in the provinces of Tien Giang, Vinh Long, An Giang, Kien Giang, and Ca Mau.

Oxygen containers gifted through TCPVN and the Vietnam Young Physician Association were also sent to field hospitals in pandemic hotspots such as Ho Chi Minh City and An Giang. In addition, TCPVN also sent a new community ambulance with full supplies to a District 11 hospital regulating the field hospitals for COVID-19 treatment. The practical and timely support has materially and spiritually assisted patients and medical forces.

The journey of spreading positive energy initiated by TCPVN has been replicated in the youth community across the country through strategic cooperation with the CVYF. Specifically, the "Noble Youth'' programme has honoured excellent examples of people studying and in manufacturing, business, and volunteering who have made positive contributions to society.

In 2021, 65 young people were honoured in such a way for their positive contributions during the pandemic. They included heroes on the frontline such as Dr. Truong Nhut Cuong and Dr. Dang Minh Hieu, who worked above and beyond during the pandemic peak; H'Hen Nie, who went to every alley and visited every house she could to deliver goods for people; and Tran Mai Trong, who recovered from a tough COVID-19 battle before volunteering to stay and help patients and doctors.

It is impossible not to also mention typical examples like Ngo Duong Tri (24 years old, Bac Giang) with more blood donations than his current age; Tran Thai Duong (37 years old, Quang Tri) with his volunteering enthusiasm; and brave Tran Van Tron (21 years old, Quang Nam), who rushed into the sea to save four students from drowning.

Within the framework of the "I love my country" programme, the Light of Vietnam Perseverance' award has also honoured young disabled people who strive to overcome their circumstances, to spread those stories, positive life ideals, perseverance, and bravery of young people.

With the desire to spread positive energy, TCPVN has also launched a photo contest called Positive Day, Positive Action to maintain optimism during difficult times.

“The timely and practical actions of youth all contribute to a better life for the community. These contributions inspire people to do good deeds and positively energise society,” said Nguyen Thanh Huan, country director of TCPVN.