PVI AM and SonKim Capital partner to develop luxury real estate investment

March 20, 2025 | 14:17
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On March 19, PVI Asset Management Joint Stock Company (PVI AM) and SonKim Capital (SK Capital), a business unit of SonKim Group, officially announced a strategic partnership to develop a range of real estate investment products exclusively for institutional investors and high-net-worth individuals (HNWIs).

The partnership between PVI AM and SK Capital marks a significant milestone in the development of specialised real estate investment solutions, while also opening doors for investors to access Vietnam’s dynamic property market.

PVI AM and SonKim Capital partner to develop luxury real estate investment

The two entities will collaborate to introduce new investment products, including Real Estate Investment Trusts , real estate securities, and other flexible investment structures. This collaboration promises sustainable asset growth opportunities by leveraging the immense potential of Vietnam’s real estate sector.

By leveraging their respective expertise, PVI AM and SK Capital aim to deliver structured investment products that optimise risk-adjusted returns and meet the evolving demands of sophisticated investors.

At the signing ceremony, Trinh Quynh Giao, CEO of PVI AM said, "The synergy between PVI AM’s asset management expertise and SonKim Group’s proven track record in real estate development will create compelling investment opportunities tailored to high-end investors."

"We expect this collaboration will bring forth investment products that are not only sustainable and transparent but also capable of generating long-term value for our investors.”

PVI AM and SonKim Capital partner to develop luxury real estate investment
Nguyen Hoang Tuan, chairman of SonKim Group, and Jens Holger Wohlthat, chairman of the Board of Directors at PVI Holdings

James Kershek, CEO of SonKim Capital, also expressed his enthusiasm, saying, “SonKim Capital is thrilled to join in this partnership with PVI Asset Management. SonKim Group has long established itself as a premier real estate developer in Vietnam while delivering impressive investment returns to its investors. Now it is time to extend these services to the broader market through this partnership to deliver new and innovative investment solutions.”

PVI AM is a asset management company under PVI Holdings, a leading non-life insurance and financial investment company in Vietnam. PVI AM specialises in providing professional investment solutions for institutional and individual investors, managing a diversified portfolio that includes fixed-income, equities, and alternative investments. With total assets under management and investment advisory exceeding VND16 trillion ($626 million), PVI AM is committed to delivering sustainable value and innovative investment strategies.

SonKim Group, a leading professional real estate developer in Vietnam, is known for high-end projects such as The Metropole Thu Thiem, The 9 Stellars, Serenity Sky Villas, Gateway Thao Dien, Nassim, and JW Marriott Cam Ranh.

PVI AM and SonKim Capital partner to develop luxury real estate investment

In addition to real estate development, SonKim Group also owns and operates retail businesses including GS25 – a lifestyle convenient store platform, fashion brands such as Vera and Jockey, and the ON25 e-commerce platform. Leveraging its extensive capabilities in real estate development and property management, SonKim Group is now expanding into the development of investment products and services tailored for a broader market.

SonKim Capital, a business unit under SonKim Group, specialises in capital raising and creating investment products across industry sectors by extending SonKim Group’s proven internal capabilities in real estate development, retail, and property management to the broader market.

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By Thanh Van

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