Nestlé Vietnam kicks off its Tet 2024 campaign with message "Cau Du La Duoc"

January 05, 2024 | 14:10
(0) user say
Ahead of the Lunar New Year, Nestlé Vietnam has kicked off the campaign Cau Du La Duoc (Wishing for just enough is fine) to encourage people to share their new year wishes with each other and together make efforts to turn them into reality. The event is taking place on January 5, with thousands of valuable gifts for consumers.
Nestlé Vietnam kicks off its Tet 2024 campaign with message

The Lunar New Year is the most important occasion for the Vietnamese population, when each person can reflect on how a year has passed, reunite with their families, and prepare for a promising new year ahead.

Recognising that the most meaningful wishes are those that can be turned into reality at the right time, Nestlé has kicked off its campaign with the message Cau Du La Duoc. This means that as long as you are satisfied, wish for just enough, and are determined to work on it, your wishes will come true.

This not only makes the campaign unique, but it is also consistent with the changing social context. People have increasingly realised the importance of the practical and simple things in life, as well as the preciousness of family and friendships.

From January 5, consumers can access the Nestlé Gia Dinh website to create meaningful and creative wishes for friends and relatives this Lunar New Year. Nestlé brands such as NESCAFÉ, MAGGI, KitKat, Nestlé MILO, NESTEA, and LAVIE will also send their own wishes to their customers.

During the campaign, consumers can visit Nestlé's Lunar New Year booths at supermarkets and stores to enjoy the joyful atmosphere, exchange gifts, and try out interactive activities and games.

Binu Jacob, CEO of Nestlé Vietnam said, "With simple and genuine wishes through this campaign, Nestlé Vietnam hopes that all consumers' wishes for just enough will all come true and open up a good start to 2024. We hope that Nestlé's products will contribute to bringing a rich and meaningful Lunar New Year season to Vietnamese consumers."

Through the campaign, Nestlé brands also want to express their deep and sincere gratitude with many creative wishes.

MAGGI's wish is Cau Tich Cuc La Duoc (Wish for positivity is fine), while Nestlé MILO sends the wish (Wish for good health is fine).

NESTEA helps quench thirst instantly with the wish Voi NESTEA, Cau Tuoi Moi la Duoc (With NESTEA, wish for freshness is fine). Another wish is Voi LAVIE, Cau Chut Yen la Duoc (With LAVIE, praying for a little peace is fine).

KITKAT evokes moments of rest with Cau Thanh Thoi la Duoc (Wish for relaxation is fine). Meanwhile, NESCAFÉ is indispensable in the Lunar New Year fortune gift basket for its wish Voi NESCAFÉ, Cau Du Loc La Duoc (Wish for enough luck is fine).

Furthermore, Nestlé has compiled a set of songs with many interesting prayers, such as one for good health, one for delicious food, one hoping the year is as red as lipstick, and another for freshness.

It features three youthful advertising versions, bringing a bustling atmosphere. Although each person's definition of wishing enough is different, all practical wishes coming from the heart are precious. On this special occasion, Nestlé hopes to help customers express their wishes and make them come true.

Nestlé supports farmers to advance regenerative agriculture Nestlé supports farmers to advance regenerative agriculture

More than one-third of global anthropogenic greenhouse gas (GHG) emissions come from agriculture, and the sector also accounts for 70 per cent of global freshwater withdrawals. Therefore, transitioning from traditional farming methods to low-emission, regenerative agriculture is considered one of the most important solutions to respond to climate change and contribute to the development of sustainable food systems.

Nestlé promoting Vietnamese coffee to the world Nestlé promoting Vietnamese coffee to the world

Nestlé Vietnam organised a trip for international media to visit coffee gardens under the NESCAFÉ Plan model and its coffee processing factories.

Nestlé Vietnam leads Top 100 Sustainable Companies Nestlé Vietnam leads Top 100 Sustainable Companies

Nestlé Vietnam continues to lead the Top 100 Sustainable Companies (CSI) in 2023 in the manufacturing sector. The company is also among the five most pioneering enterprises in implementing circular economy solutions and carbon emissions reductions.

By Thanh Van

What the stars mean:

★ Poor ★ ★ Promising ★★★ Good ★★★★ Very good ★★★★★ Exceptional