Nestlé campaign supports Vietnamese pronunciation at Paris Olympics

August 06, 2024 | 16:00

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The Viet Names campaign from Nestlé has encouraged accurate Vietnamese pronunciation of its athletes participating in the Paris Olympics 2024.

As one of the brands accompanying the Vietnamese delegation to the Olympics this year, Nestlé MILO has supported sports commentators and international audiences to correctly pronounce the names of Vietnamese athletes and understand the meaning of their names.

Nestlé campaign supports Vietnamese pronunciation at Paris Olympics

The campaign also aimed to honour the daily training journey of Vietnamese athletes participating in this year's Olympics.

Created by Nestlé MILO and Ogilvy Vietnam, in collaboration with a full Vietnamese team of composers, writers, and voice talents, a series of slam poems were crafted to help the world understand and pronounce Vietnamese athletes' names correctly.

Each poem was written with a traditional Vietnamese five-word verse style that allows one to learn the correct pronunciation simply by listening to inspiring athletes’ stories.

Targeting the commentators and sports fans of the world's biggest sporting event this summer, audiences can access a special playlist on Spotify or YouTube, choose the names they are interested in, and get inspired by 60-second poetic stories.

Audio clips were also sent directly to the sports commentators during the event to help them pronounce the Vietnamese athletes’ names correctly.

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By Thanh Van

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