Muong Thanh spreads wings in Laos

October 02, 2018 | 17:01
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Over the course of 25 years of establishment and development, Muong Thanh Group has extended its wings over 40 cities and provinces across Vietnam and now has taken to the skies with its first expansion into Laos.
muong thanh spreads wings in laos
Muong Thanh Son La Hotel is the first five-star hotel in the northwest city of Son La

In total, Muong Thanh Group has 60 three-to-five-star hotels offering nearly 12,000 rooms, making it the hotel chain with the largest number of rooms in Vietnam, as well as earning it the recognition as “the biggest private hotel chain in Indochina.” Additionally, the hotel group was the only Vietnamese brand nominated for the “Asia’s Leading Hotel Brand 2018” title at the World Travel Awards.

Muong Thanh Group is building on the treasured values and traditional culture of Vietnam with the ambition of becoming the global representative of the Vietnamese hospitality industry. The hotel chain presents customers with interesting experiences thanks to stylish design and modern facilities in a distinct Vietnamese cultural wrapping and international-standard services.

Introduced for the first time in the northern mountainous province of Dien Bien in 1997, over the past few years, the Muong Thanh hotel brand has caught the attention of numerous domestic and international tourists with its significant growth. Each Muong Thanh hotel inherits the exceptional delicacy and elegance of the surrounding local culture. The brand weaves cultural heritage and the unique mountain landscapes of Northwest Vietnam into a seamless offering complemented by the friendly, warm hospitality of Vietnamese people.

Changing its brand identity for the first time after more than two decades in 2012, Muong Thanh Group has been growing towards its newest brand identity, “Vietnamese identity – Muong Thanh’s identity” to guide visitors to get in touch with the millennia-old, unique Vietnamese identity.

Inspired by brocade motifs, Muong Thanh’s new identity is modern and full of character, offering services tailored to the needs and desires of four distinct customer segments.

As the most luxurious segment of Muong Thanh Group, Muong Thanh Luxury’s logo uses yellow and purple, expressing elegance, luxury, and sincerity.

Muong Thanh Grand offers high-end hotels in big cities for a getaway from modern life. Inspired by lightning and brocade motifs and zigzag graphics to symbolise energy, momentum, and success. The dominant colour is blue, combined with yellow, offering a relaxing yet energetic environment, which is also reflected in the architecture, graphics, and interior.

Muong Thanh Holiday hotels are located in the top tourist destinations in Vietnam and were built with a peaceful and open style. The circle and the emerald green were chosen to convey a sense of close personal touch, promising colourful experiences for visitors.

Inspired by the image of the dancing girl in brocade motifs combined with the green of the northwest mountains, Muong Thanh Hotel’s three-to-four-star establishments offer reasonable prices and a cosy ambiance, promising holiday-goers a home in a faraway land.

Following its successes in the Vietnamese tourism market, Muong Thanh Luxury Vientiane, famed as one of the tallest buildings in Laos to date, was built according to modern five-star standards, but still highlights the unique culture of the “Land of a Million Elephants.” The hotel also won the MICE ASEAN Venue Standard prize in early 2018, along with Muong Thanh Luxury Can Tho in Vietnam.

With a distinguished direction and strategy, Muong Thanh Hotel Group is gradually asserting its position in the domestic hotel market, but is also extending its influence to other countries in the region and the world, contributing to the development of the Vietnamese tourism sector.

By Hoang Oanh

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