LG products highlight International Design Excellence Awards

July 03, 2012 | 15:44
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Three LG Electronics (LG) products just received accolades from the International Design Excellence Awards (IDEA®), the world’s premier product design competition.

Accordingly, LG’s 55-inch OLED TV received a Silver award from the IDEA jury and a Bronze went to LG’s CINEMA 3D Smart TV with magic remote control. The third award, aSilver,went to an LGconcept product.

The IDEA wins follow in the heels of the 12 LG productsearlier this year that earnedred dot design awards and the 14 that won iF awards, making LG one of the most recognised consumer electronic and appliance companies this design season.

The Silver award, the world’s largest and slimmest 55-inch OLED TV, wasfirst showcased at CES where it won the Best of the Best CES 2012 award and was also selected by CNET as the Best of Show. At the World IT Show (WIS) in Seoul, it received the Republic of Korea Presidential Award for Multimedia Technology.

With its 4mm paper slim design and light 10kg weight utilising carbon-fiber-reinforced polymer (CFRP) and WRGB technology,LG’s OLED TV boasts four-color pixels and a color eefiner, for the most consistent, natural and accurate picture.

LG’s four-colour pixel technology relies on a white sub-pixel to perfect the color output. This innovative WRGB technology sets LG’s OLED TV apart from conventional three-color RGB systems.

The CFRP that LG utilises for the casing is a superior, high-quality material more commonly found in race cars and aircraft. The design of the TV ultimately aims to maximize the total immersion of the viewer, hence the minimised bezel. Likewise, the harmony of technology and design fits well with virtually any interior décor.

The Bronze award LM8600 Cinema 3D Smart TV with magic remote control is one of several innovative products in LG’s new Cinema 3D Smart TV 2012 lineup to earn considerable praise.

The LM8600 incorporates new 3D technology this year, as well as enhanced Smart TV functions. It also features LG’s much vaunted Cinema screen design.

The TV has garnered much attention for its ability to complement any interior space in both the home and office.The LM8600 received a red dot design award in March.

LG’s new magic remote control brings a much desired boost to user convenience through its innovative control modes as well as its ergonomic design.

The smooth, curved shape accommodates the viewer’s grip while its new control modes – Voice, Wheel, Pointing and Gesture – have replaced conventional push buttons with a set of cleverly designed controls that are intuitive and extremely user-friendly.

LG Electronics is a global leader and technology innovator in consumer electronics, mobile communications and home appliances. With 117 operations around the world, LG achieved global sales of $49 billion in 2011. LG is also one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators.

vir.com.vn

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