LG plaudits for green products

The firm’s products have regularly won universal acclaim for their design

The South Korean chaebol early this month won the Global Efficiency Medal from the Super-efficient Equipment and Appliance Deployment (SEAD) Initiative, which recognised LG CINEMA 3D Smart TV 47LM670S model the most energy efficient product in the European market. The 47LM670S model features Local Dimming Technology to help improve a TV’s energy efficiency by enabling users to control the brightness of each region of the TV screen separately. Additionally, because the LED light source is configured in a direct line, electricity consumption is significantly lowered. Collectively, the TV’s energy-related functions eliminate unnecessary energy waste while maximising energy stinginess.

For the evaluation of TVs in the European market, SEAD separated products by screen size with small screens (below 27 inches), mid-sized screens (29 to 42 inches) and large screens (42 inches and above). LG’s CINEMA 3D Smart TV emerged the winner in the large screen category and was formally recognised as the most energy efficient TV with a score of A++ after being evaluated as the most efficient product among all three categories.

Established in 2010 to help transform the global market for efficient equipment and appliances, SEAD is a multinational government organisation evaluating the energy efficiency of TVs, monitors, computers, home appliances and lights sold in North America, Europe, India and Australia. Its medal was awarded to LG Electronics at IFA 2012, the world’s leading trade show for consumer electronics and home appliances in Berlin.  “We’re delighted to be recognised by SEAD,” said Seog-ho Ro, executive vice president and head of TV Business in LG Electronics Home Entertainment Company. “This distinction is another indication that LG has a very solid position in the TV industry.

We already have strong, differentiated 3D technology, innovative smart features and a progressive slim bezel design. However, now we’re also starting to see a lot of praise for the energy efficiency in our large screen TVs.”  LG Electronics also announced that its front load washing machines have been honoured with the Green Product Mark from TÜV Rheinland, the respected German-based consumer goods testing authority. The Green Product Mark is a much sought-after certification which identifies appliances with excellent environmentally friendly attributes.

LG’s front load washing machines are the first products in the home appliances sector to be awarded with this mark and this can be largely attributed to LG’s Inverter Direct Drive motor, which reduces energy consumption by up to 50 per cent in comparison with conventional washing machine motors. “Eco-friendly standards are getting considerably higher and at the same time, consumers are becoming much more aware of which home appliances are truly green,” said Seong-jin Jo, executive vice president of LG Home Appliance Company’s Washing Machine Division. 

“Having our efforts recognised with this Green Product Mark is extremely gratifying. We’re also delighted that our products are maximising washing efficiency and creating energy savings for the consumer. Moving forward, LG will continue to strive for green innovations that protect our planet’s resources,” he added.