Experience Byredo's iconic scents at InterContinental Hotels & Resorts

April 06, 2022 | 11:51
The InterContinental (IHG) brand has unveiled this new full-sized bathroom product initiative as part of its commitment to reduce plastic waste by removing bathroom miniatures across all its locations.
Experience Byredo's iconic scents at InterContinental Hotels & Resorts
Byredo has been rolled out across InterContinental properties

IHG has launched a new programme with European luxury brand Byredo, bringing some of the world’s favourite cosmetics – in a more sustainable size – to some of the most beautiful hotel bathrooms across the globe.

This launch is a response to the growing demand from travellers looking for unique stays with meaningful luxury products of the highest quality. The Byredo products have been introduced across all InterContinental properties, including cult favourites within Byredo’s fragrance portfolio, such as Bal d'Afrique – a warm and romantic vetiver infused with neroli, African marigold, and Moroccan cedarwood – and Blanche – a pure and fresh scent with hints of delicate rose and sandalwood. The Byredo morning ritual will become a highlight of InterContinental bathrooms.

Amongst the first hotels to carry the range will be the recently opened InterContinental Barcelona, InterContinental Fujairah Resort, InterContinental Shanghai Hongqiao NECC, and InterContinental Sydney in their newly renovated rooms. In Vietnam, it is now available at InterContinental Saigon, InterContinental Hanoi Landmark72, InterContinental Hanoi Westlake, and InterContinental Phu Quoc Long Beach Resort.

IHG is the first global hotel company to fully commit to removing bathroom miniatures in favour of full-sized bottles. This initiative is the first major milestone under IHG’s goal to eliminate all single-use items by 2030. It forms part of IHG’s Journey to Tomorrow, a series of ambitious commitments to make a positive difference for our people, communities, and planet over the next decade.

Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences. A natural disruptor, Gorham set out to reinvent the world of luxury through a new approach where creation is led by emotions, expressing a full and limitless brand universe.

Gorham commented, “I think one of the things people have missed the most in these last years has been travel. I hope we can start to open up and people can begin to create new memories again. The experience of something new has such an incredible value, and now by adding some of our signature scents to those moments, we hope that people can relive them again whenever they want. It is great to see IHG working towards a more sustainable future and we are happy to be part of that solution.”

Jane Mackie, senior vice president of Luxury and Upscale Brands at IHG Hotels & Resorts said, “Byredo fragrances have such synergy with the InterContinental approach to hospitality. This is a great opportunity to look at how we can deliver luxury in a more sustainable way, which is something we know our guests value. It is a small but significant part of IHG’s sustainability commitments as part of our Journey to Tomorrow.”

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