Cooperation agreement signed for ANARA Binh Tien Resort in Ninh Thuan province

The event also witnessed the participation of Sacombank - the associated bank for the project, trade partners, financial institutions, planning and construction units, real estate experts, and representatives from local management agencies in Ninh Thuan.

ANARA Binh Tien, spanning up to 200 hectares, is planned to be a high-end, nature-friendly integrated resort. The project will feature an 80ha international-standard 18-hole golf course, a beachfront commercial entertainment area, and high-end hotels, along with a wide range of other first-class amenities.

Representatives of Binh Tien Investment and Tourism JSC, Swiss-Belhotel International Hotels & Resorts, and NALUX Development at the signing ceremony

The collaboration between these esteemed organisations is expected to elevate the service quality and deliver an international standard experience for guests at ANARA Binh Tien, ensuring optimal operational efficiency and effectiveness for customers.

At the event, Tran Quoc Nam, Chairman of Ninh Thuan People's Committee, delivered a keynote speech highlighting the importance of the strategic partnership as part of the official launch of the ANARA Binh Tien project.

He remarked, “This partnership marks a crucial milestone and opens the door for bringing this world-class project closer to both domestic and international visitors, contributing directly to local socioeconomic development, enhancing the profile of Ninh Thuan, and ensuring sustainable growth in the region’s tourism sector.”

Tran Quoc Nam, Chairman of Ninh Thuan People’s Committee, giving remarks at the event

ANARA Binh Tien Resort is touted to be a gem amidst Binh Tien’s pristine beauty.

Once in operation, the resort is anticipated to stimulate various supporting economic sectors, catering to the accommodation, dining, and entertainment demands of visitors to Ninh Thuan, leading to employment and business opportunities in auxiliary industries such as hospitality, transportation, and food and beverage services.

In the long term, the success of ANARA Binh Tien is set to attract potential investors, contribute to infrastructure development, and foster a favourable business environment for the region.

At the signing ceremony, Gavin M. Faull, chairman of Swiss-Belhotel International (SBI), pledged to bring a touch of sophistication and luxury to the ANARA Binh Tien project with SBI’s extensive experience in hospitality.

“I am delighted to present MĀUA, our top luxury brand, which promises to deliver an exceptional and uniquely refined experience for our guests. We believe that the distinctive blend of MĀUA with Swiss-Belhotel’s elegance and sophistication, combined with the harmonious integration of nature and art at ANARA Binh Tien, will offer unparalleled experiences and compliment ANARA Binh Tien’s position as the first five-star resort in the region,” he stated.

Event attendees on a ‘site tour’ to enjoy the ANARA Binh Tien international standard golf course

Sacombank is also partnering the development of ANARA Binh Tien, providing financial support and necessary banking services to ensure the project’s effective implementation and achievement of its goals.

Additionally, NALUX Development, with its extensive experience and expertise in leading projects, is committed to elevating ANARA Binh Tien to meet top quality standards.

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