Coca-Cola launches recycling scheme

November 15, 2023 | 18:08
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Coca-Cola Vietnam launched a new recycling scheme, titled 'Our bottles can live many lives', on November 15 in cooperation with Duy Tan Plastic Recycling and VECA, a digital scrap-collection application.

The initiative will see Coca-Cola using the power of its brand and its first digital partnership with VECA to help drive Polyethylene terephthalate (PET) plastic bottle collection and recycling in Ho Chi Minh City.

This is another step towards Coca-Cola’s vision of a 'World Without Waste', as the company allies with strategic partners to explore ways to support circularity for PET plastic products in Vietnam.

Coca-Cola hopes to increase consumer awareness around the value of recycling PET plastics by offering consumers a convenient way to recycle using VECA’s digital scrap-collection application.

With the VECA smartphone app, consumers in Ho Chi Minh City can connect directly with collectors who buy and sell bottles after use. Users can set a convenient time and place to sell their empty bottles to collectors, while also earning accumulated points that can be redeemed for prizes.

Coca-Cola launches recycling scheme

Bottles collected through VECA will be transferred to Duy Tan Recycling to be processed into new plastic products.

Duy Tan has been a strategic partner of Coca-Cola since 2018 and is at the forefront of recycling technology and plastic packaging production in Vietnam. Duy Tan Recycling is the first company in the country to successfully establish bottle-to-bottle recycling in compliance with Vietnamese regulations and Coca-Cola’s strict global standards for recycled plastic.

Through partnerships with organisations like VECA and Duy Tan Recycling, Coca-Cola is enabling consumers to engage more with plastic recycling.

Phan Tuan Hung, director of the Legal Department, Ministry of Natural Resources and Environment, said, “This cooperation between Coca-Cola and local collectors and recyclers shows the company’s long-term commitment and pioneering stance on implementing responsible action. The Legal Department under the Ministry of Natural Resources and Environment happily supports such initiatives from pioneering businesses such as Coca-Cola.”

“We are inspiring people to take action and recycle their bottles as we foster a circular economy together in Vietnam. Coca-Cola is excited about this new initiative with VECA and Duy Tan Recycling,” said Leonardo Garcia, general director of Coca-Cola Vietnam and Cambodia.

Coca-Cola launches recycling scheme

Coca-Cola launched the first ever 100 per cent recycled plastic bottle, excluding the cap and label, in Vietnam in 2020, for its Dasani range. The following year, Coca-Cola Vietnam switched its Sprite packaging from its iconic green bottle to a clear PET plastic bottle, to boost local recycling of Sprite bottles. The company also added a 'Recycle Me' message to labels across its Vietnamese portfolio to encourage consumers.

Coca-Cola has also partnered with other companies to establish Packaging Recycling Organisation Vietnam with the goal of promoting a circular economic model by making the process of collecting and recycling plastics in Vietnam more accessible and sustainable.

Coca-Cola is one of the best-known international brands in Vietnam with manufacturing facilities in Ho Chi Minh, Danang, and Hanoi employing around 2,000 people while creating an additional six to eight times that in indirect jobs throughout the company’s value chain.

The company is also fully committed to creating shared value in the communities it serves by ensuring that sustainability is at the core of its business operations. Coca-Cola continues to build sustainable communities in locations where the company operates. From 2010, Coca-Cola has invested millions of dollars in community projects in Vietnam. This includes programmes such as the EKOCENTER, providing clean water, empowering women and local small- and medium-sized enterprises, supporting families in hardship, and sending disaster relief.

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By Bich Ngoc

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