Bayer leveraging digital models to enhance healthcare

October 02, 2023 | 16:43
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The percentage of the world’s population over age 60 is predicted to reach almost 22 per cent by 2050 – almost double the percentage reported in 2015. The impact of the demographic shift to an ageing and growing population is being felt across society and industries.

In the healthcare sector, it has become clear that we need to act now in order to provide opportunities to live healthier for longer. Digital health and ICT solutions have come to define a new standard of how people of all ages manage their health and prevent diseases.

Bayer leveraging digital models to enhance healthcare
Digital platforms are combined with hospital expertise across a range of services

Dr. Michael Devoy, chief medical officer at global healthcare and nutrition enterprise Bayer AG, says that digitalisation is a means to enhancing how healthcare innovations are brought to patients.

“It encompasses an improvement in our processes, rendering them faster and more efficient than before, as well as facilitating a more profound understanding of our patients and delivering better outcomes for them,” Devoy explained. “I am proud of how we already make use of digitalisation at Bayer, as we continuously strive to provide new treatment options for patients across generations.”

In Vietnam in recent years, the adoption of telemedicine, telehealth, remote care, and other digital solutions has accelerated to help patients become more autonomous and achieve better treatment outcomes. To further advance this development, collaboration with partners is of equal importance to ultimately make a difference to patients’ lives.

Embracing that, Bayer Vietnam has teamed up with many key stakeholders to create a synergy of strength to unlock the power of digital transformation in healthcare, empowering and equipping people to better self-manage their health.

Since 2021, the company has joined forces with the Vietnam Administration Medical Service to implement a digital multi-platform portal named Stroke, which includes a website, fan page, and YouTube channel. They provide the local community with educational and scientifically accurate information including causes, symptoms, treatment, and recommendations on stroke prevention by lifestyle changes as well as treatment compliance.

In addition, earlier this year, Bayer Vietnam established a strategic partnership with both the National Hospital of Obstetrics and Gynaecology and Hung Vuong Hospital to advance care for women at all stages of life.

Under these partnerships, various disease awareness campaigns for the community have been implemented across multiple channels, both online and offline, to educate women about reproductive health and gynaecological problems, and encourage them to seek preventive care and early treatment, which will lead to improved quality of life and reduced risk of future health issues.

By leveraging the power of digital platforms and social media channels and combining the hospital's expertise, patient insights with the company's resources and capabilities, the impact of these efforts can be multiplied, increasing the reach and credibility of the campaign message and contributing to the sustainable development of the healthcare industry.

These initiatives have underlined Bayer’s commitment to enhancing patient engagement and putting them at the centre of everything they do, in the journey of realising its vision of “health for all, hunger for none”.

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By Minh Phuc

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