Bac A Commercial Joint-Stock Bank (BAC A BANK) has been presented with the Priority Services of the Year Award at VIR’s 2023 Vietnam Wealth Advisor Summit (VWAS).
The Priority Services of the Year Award aims to honour banks that provide outstanding products, services, and policies that serve priority customers, ensuring the best customer experience and satisfaction. This distinction for BAC A BANK is the result of an independent assessment and appraisal by a council of experts, as well as votes and reviews from readers and investors.
During its 29 years of development, BAC A BANK has focused on diversifying its modern investment and financial solutions for customers while actively applying its many attractive preferential policies, especially for groups of priority clients. This not only brings many advantages to customers, but also acts as leverage for the bank’s business activities.
BAC A BANK currently implements many programmes for priority customers, such as preferential lending rates and service fees, gifts on the occasion of Lunar New Year and other holidays, increasing the release rate of experience new products, as well as special customer conference programmes.
In addition, BAC A BANK’s priority customer care service is methodically deployed by a team of experienced and reputable professionals. With a network of branches and transaction offices covering 39 provinces and cities throughout the country, BAC A BANK offers unrivalled convenience to customers. This award is in recognition of the bank’s continuing efforts to improve customer service quality with the motto, 'Optimising Benefits, Not Profits'.
Extending his sincere thanks for the patronage of the bank's loyal customers, Nguyen Viet Hanh, deputy general director of BAC A BANK, emphasised his desire to provide the best service to customers to enable development, with the bank implementing many policies aiming to improve customer satisfaction and convenience, especially for priority customers, over the past few years.
“In addition to the initiatives and products developed for each customer segment, we have also implemented a number of special schemes exclusively for customers who have a long-term attachment to the bank,” Hanh said.
“We pay special attention to the experiences and needs of every customer. Each member of staff at BAC A BANK strives to improve service quality with a professional and dedicated attitude so that our customers choose to continue to do business with us because of their trust and attachment to the bank.”
|Nguyen Viet Hanh, deputy general director of BAC A BANK |
Following the mindset that product design should always be customer-centric, the chain of products, services, and programmes from BAC A BANK is aimed at bringing optimal benefits to customers. Recently, with the launch of a brand-new account package known as the 'Super Free Combo', BAC A BANK has started to apply a no-charge policy for many services, including payment accounts and e-banking services, helping customers to save costs effectively.
At the same time, many specialised products have also been deployed by the bank to meet the needs of each customer group. They include special savings packages with competitive interest rates, such as savings for first-time home buyers and retirement savings for the elderly. A recent highlight is the incentive scheme for parents of students attending TH Schools who also hold a BAC A BANK MasterCard international credit card, with several attractive benefits and privileges, such as accumulating points for gifts and cashback on certain purchases.
The 2023 Vietnam Wealth Advisor Summit (VWAS), the priority event for the asset management sector, was held on August 8 by VIR and the Vietnam Wealth Advisor (VWA) community under the auspices of the Ministry of Planning and Investment.
At the event, VIR and VWA jointly organised voting focussed on the best, typical financial management products and services available in 2023. This was the first such vote in Vietnam, meeting the best international practices in the awarding of the asset management industry, with clear evaluation criteria and results to be overseen by the Voting Council, whose members are reputable independent experts, renowned at home and abroad.
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