Vietnam International Travel Mart Hanoi 2023

With the theme of cultural tourism, VITM Hanoi 2023 aims to orient tourism businesses to build new products to exploit the unique values of the traditional culture and heritage of Vietnam.

Businesses participating in VITM Hanoi 2023 have prepared over 10,000 tours and promotional products

The differences in the cultures, traditional dress, production activities, and the lives of the 54 ethnic groups in Vietnam are always attractive and lure the attention of both international and domestic tourists alike.

The organisers hope that VITM Hanoi 2023 will contribute to making tourism an important part of the cultural industry, contributing to the conservation of Vietnamese cultural heritage, and at the same time bringing the nation's modern culture to the world.

VITM Hanoi 2023 also has a special meaning, as it marks the 10-year milestone of its establishment and development (2013-2023). A decade-long journey with 12 organisations has witnessed strong developments, making VITM Hanoi a leading international tourism event in the country that has prestige and stature across the region.

VITM hopes to enhance its position and contribute to the development of Vietnam’s tourism, gradually boosting its position as an economic driver of the country. There will be many tourism promotion activities, with both business-to-business and business-to-consumer meetings.

The forum Development of Vietnam’s Cultural Tourism will be held live and online from 8am on April 14. It is expected to attract thousands of representatives from state management agencies, domestic and international businesses, destination management agencies, and students from tourism schools.

The conference Reducing Plastic Waste in Tourism will take place at 2pm on April 13. This has become a hot topic because tourism development must always be associated with environmental protection, and this major issue must not be overlooked. The Vietnam Tourism Association, together with its partners, will introduce the implementation of a project plan that is funded by the United Nations Development Programme and the GEF Foundation.

Some other promotion activities will also take place, including those from Taiwan, Nepal, and Indonesia to introduce their cultural tourism routes. As of the end of March, VITM Hanoi 2023 has attracted more than 50 provinces and cities from Vietnam, along with 15 other countries and territories, registering a total of 450 booths.

The organisers estimate that the event will welcome more than 60,000 visitors over four days, including 2,500 businesses.