VIB partners with artist Bui Cong Khanh to gift artwork to depositors

This collection is the brainchild of renowned Vietnamese visual artist Bui Cong Khanh and crafted using the specialised ceramic production technology of Minh Long Ceramics.

Bui Cong Khanh is globally recognised as a pioneer of conceptual art in Vietnam. This marks the first collaboration between the artist and a financial institution like VIB, resulting in a remarkable fusion of artistry, gratitude, and collectability. The collaboration has birthed a unique and creative Lunar New Year gift, reflecting artistic sophistication and appreciation for customers.

Tu Vo, chief marketing and communications officer at VIB said, “The unique art collection “Tram song ve bien lon” conveys VIB’s message of connection and prosperity for our customers during the 2025 Lunar New Year. Created in partnership with Vietnam’s leading visual artist Bui Cong Khanh, the collection is not just a token of appreciation but also a symbol of the superior, distinctive, and classy values we aspire to deliver to each of our customers.”

An artistic vision infused with cutting-edge craftsmanship

The “Tram song ve bien lon” collection comprises three pieces titled “Xuoi dong”, “Tu hoi”, and “Sum vay”. In the creative process, Khanh masterfully portrays symbolic imagery of rivers flowing into the ocean, encapsulating a profound message of family bonds. The collection reflects East Asian cultural elements through river imagery while embracing a modern, minimalist, and elegant design style.

Each piece in the collection features the artist’s exclusive signature, significantly enhancing its collectability and value for owners.

Minh Long Ceramics brought this visionary concept to life using advanced production and printing techniques, creating a limited-edition collection that embodies outstanding quality. This collaboration between VIB, Bui Cong Khanh, and Minh Long has resulted in a truly distinctive artistic experience for customers, blending tradition with innovation.

A limited opportunity to own a masterpiece by Bui Cong Khanh

The “Tram song ve bien lon” collection is an exclusive gift from VIB for depositors participating in the “Tet du day – Trao qua nhu y” programme. From now until February 28, 2025, customers who make deposits or maintain a balance in their current accounts will receive a limited-edition artwork signed by Bui Cong Khanh.

Details include:

• • “Xuoi dong” for deposits between VND300 million ($11,823) and under VND2 billion ($78,822) or an average current account saving account balance between VND300 million ($11,823) and under VND1 billion ($39,411)

  • “Tu hoi” for deposits between VND2 billion ($78,822) and under VND5 billion ($197,055) or an average current account saving account balance between VND1 billion ($39,407) and under VND2.5 billion ($98,527).

  • “Sum vay” for deposits of VND5 billion ($197,055) or more or an average balance of VND2.5 billion ($98,527) or more.

A New Year’s message of connection, prosperity, and growth

Alongside the exclusive limited-edition “Tram song ve bien lon” collection, VIB includes a heartfelt New Year message in a unique seed paper card accompanying the gift box.

When planted and nurtured, the seed paper grows into plants, symbolising rebirth and sustainable growth. It reflects VIB’s message, “Every small stream today will join the great ocean, bringing a prosperous future and a green new beginning.”

“Tram song ve bien lon is more than just a gift–it is an exclusive artistic masterpiece with collectable value. With limited availability, seize this opportunity to own a truly unique limited-edition artwork.

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