According to the World Tourism Organization (UNWTO), sports tourism contributes up to 30 per cent of tourism's total revenue in some countries. Many countries have changed their tourism images through major sporting events that considerably leveraged tourism development and economic growth.
The linkage of sport-based tourism products and sporting events contributes to stimulating local tourism or reducing seasonality by attracting many tourists in the low season. In addition to the economic boost, sports tourism brings cultural connection between the local community and international tourists.
Leading international sporting event centre of Southeast Asia
In the heart of Central Vietnam, Danang–Hue–Hoi An plays a significant role in the economy, and tourism development nationwide, which is an important connecting point and the motivation for regional linkage development.
|In addition to the economic boost, sports tourism brings cultural connection between the local community and international tourists. |
As a result, three localities can attract major sporting events in the region. Long and beautiful coastlines and many world cultural heritages are the conditions for tourism events associated with the sporting events to become popular here.
According to the Danang International Airport, at the end of January 2023, there were more than 1,500 flights taking off and landing at the airport, in which, 324 international flights carried more than 42,000 international visitors to Danang with an average frequency of 46 flights per day.
The number of visitors with accommodation facilities in January 2023 approximated 350,500, an increase of 6.5 times on-year, of which international visitors made up 88.5 per cent.
|Danang Risemount Premier Resort |
Ho Hoang Thi Chan Phuc, the general manager of Danang Risemount Premier Resort said: “Since the end of the first quarter of 2022, visitors to Danang have increased rapidly, especially international visitors. Danang Risemount Premier Resort has welcomed a huge number of visitors with an average room capacity of 70-75 per cent. In particular, in festive seasons or times of international sports events, room capacity can be up to 95-100 per cent.”
These positive signals reflect that Danang-Hue-Hoi An has a great many advantages to becoming the epicentre of leading international sports events in Southeast Asia.
VGS Group constructs unique destinations for local tourism
To bring out the fullest sports tourism potential of Danang-Hue-Hoi An, alongside support from state agencies, the contribution and close association of sports and tourism agencies are vital. VGS Group is one of the active players with contributions to spurring the development of Vietnamese sports tourism.
|Bui Duc Long, chairman of VGS Group in a field survey with experienced consulting firms from Europe |
To accompany Danang-Hue-Hoi An’s journey to become a leading sports event destination in the region, VGS Group has penned out a well-conceived development strategy rooted in three main directions.
Firstly, VGS develops human resources for sports tourism by establishing a professional athlete, coaches, and sports management centre.
Secondly, VGS collaborates with investment companies and potential and experienced consulting units in the sports industry in Europe to host international sporting events such as water motorsports racing, off-road motorcycle racing, paragliding, canoeing, and international golf tournaments.
Finally, it engages in encouraging marketing and communication activities to promote local image through media support.
In a ceremony on March 17, VGS Group has been selected by the organising committee of the prestigious golf tournament – Ryder Cup 2023 as an ambassador for the golf tournament in Vietnam, providing a valued opportunity to promote the image of Vietnam's tourism to the international community.
Bui Duc Long, chairman of the Board of Directors at VGS Group said: “Tourism development leveraging sporting events provides many benefits to local communities in terms of economic, cultural, and social factors. VGS Group's main strategy is to create appealing and diverse sports experiences during tourists' stay in Vietnam.”
Long cited that in a 10-12 day trip to Danang, besides discovering local culture and cuisines, visitors can register to participate in two to three day golf tournaments and enjoy thrilling sports events such as water jet racing, a two-day international paragliding competition, and surfing at My Khe - one of the most beautiful beaches on the planet. All these aim to provide remarkable memories for visitors on their travels to Danang-Hue-Hoi An.
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