UNIQLO launches LifeWear autumn-winter 2024 collection

August 30, 2024 | 11:42

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UNIQLO has launched a new collection themed “Timeless Tones", introducing basic, elegant designs featuring new colours, materials, and silhouettes inspired by the cities of Edinburgh and Stockholm.

The new collection will be showcased at the UNIQLO store in Vincom Pham Ngoc Thach (Hanoi) from August 28 to September 1.

Part of the inspiration for this season's collection is life in Edinburgh and how locals style LifeWear as autumn arrives

Hideki Nishida, CEO of UNIQLO Vietnam, stated that 2024 marks UNIQLO's 40th anniversary globally. “Throughout this journey, we take pride in offering simple yet high-quality garments. Over time, these garments have continuously been improved to make people's lives more comfortable and better. This is also how we create timeless value for our LifeWear collections,” he said.

The new collection perfectly blends classic and modern elements, drawing inspiration from the fashion styles of Edinburgh and Stockholm.

In Edinburgh, with its cobbled streets, castles, and grand libraries, the LifeWear style evokes a refined and elegant autumn.

The display area features the latest LifeWear garments inspired by the city of Stockholm (Sweden)

Meanwhile, the style in Stockholm highlights the beauty of the modern, tranquil city, with garments rich in functionality and colours that harmonise with nature.

One of the highlights of the collection is its diverse colour palette and functional fabrics. The PUFFTECH quilted jackets have been updated with a brand-new fabric technology developed exclusively by Toray Industries and UNIQLO.

Additionally, UNIQLO continues to present the HEATTECH thermal wear range, which has been familiar to consumers for over 20 years but continues to evolve technologically.