“Ease into Lightness” collection backs up UNIQLO’s sustainability

“Ease into Lightness” collection backs up UNIQLO’s sustainability

At the launch of its Spring/Summer 2024 Collection with theme “Ease into Lightness” in UNIQLO Vincom Ba Trieu and UNIQLO Saigon Centre on February 28 and 29, general director and COO of UNIQLO Vietnam Nishida Hideki told VIR that the company wishes to create a diverse collection of styles, materials and functionality, capturing the fresh energy of spring and leisure of summer.

“This season’s LifeWear takes inspiration from different lifestyles and persuasions, featuring lighter materials, increased functionality and lightness, and lighter colors—soft and subdued tones. We hope the collection will help customers have more choices for everyday essentials to enjoy the new season,” said Hideki.

Nishida Hideki, general director and COO of UNIQLO Vietnam

One of highlights of the new collection lie in Premium Linen Shirt made of 100 per cent European Flax™ materials, which guarantees third-party verified traceability through the entire value chain for premium flax fiber grown in Western (France, Belgium, and the Netherlands).

A vegetable fiber from an agriculture that respects the environment, without irrigation -barring exceptional circumstances- or GMOs. European Flax™ certified flax is transformed through a mechanical process that generates no waste: from the fibre to the shives and seeds, the entire plant is used and valorised. This year Premium Linen Shirt is updated with new colors.

“The collection adheres to our long-term LifeWear philosophy that simple, high-quality, everyday clothing with a practical sense of beauty, ingenious in detail, designed with life's needs in mind, and always evolving. It’s not about a product, it’s about keeping our development without harming environment," he said.

With more than four years of presence in Vietnam, UNIQLO has quickly become one of the most renowned fashion brands in the country thanks to its contributions to the community and honoring of Vietnamese culture. The success of the Japanese brand lies not only in its minimalist fashion products and high quality, but also in sustainable values for the environment, poeple, and society that it is pursuing.

“Our business is made possible by the foundations of a stable and healthy society. Accordingly, we believe it is essential to make meaningful social contributions, to respect diversity and to collaborate with a wide range of stakeholders, including our customers. In this way, we will continue working to help develop a stable and sustainable society. In Vietnam, social contribution is always our top priority," said Hideki.

Since entering the Vietnamese market, UNIQLO has nurtured generations of local young talents. With 22 stores across the country, it has over 1,000 employees, and up to 70 per cent of store managers are Vietnamese. Additionally, UNIQLO Vietnam also supports local communities where it operates stores, and implement community projects such as building new school for students in Mu Cang Chai, providing clean water for Mekong Delta, giving used clothing for people in need in Dien Bien, Son La, Yen Bai, Binh Duong, among others.

Unlike many popular brands in the same segment, UNIQLO has taken action to realise the goal of reducing greenhouse gas emissions by up to 90 per cent. The proportion of recycled materials in the product structure will also increase to 50 per cent by 2030, as part of the brand’s effort to spread its LifeWear philosophy and demonstrate a long-term commitment to realising sustainable development goals.

UNIQLO commits to accompany long-term development of Vietnam UNIQLO’s Hoan Kiem store opened on November 10, aiming to become an icon of harmony and honouring the local culture and long-term relationship between Vietnam and Japan. Nishida Hideki, general director and COO of UNIQLO Vietnam, told VIR’s Duc Hanh about the company’s strategy, vision, and commitments to the country’s sustainable development.

UNIQLO applies technology to its operation in Vietnam UNIQLO, a global fashion retail brand from Japan, has made efforts to innovate to adapt to development trends and shopping needs of Vietnamese customers.

Uniqlo sues China rival Shein over viral bag copies Japanese fashion giant Uniqlo said Tuesday that it is suing Chinese rival Shein over copycats of a massively popular crossbody pouch dubbed online the "Mary Poppins carryall".