TUI Group expanding flagship hotel brand to Vietnam

TUI Blue Nam Hoi An is the first of TUI Group’s flagship hotel brand in Vietnam

Shaking hands with one of the major privately-owned travel and hospitality groups in Vietnam – Thien Minh Group (TMG) – the Germany-based TUI Group drives TUI Blue to further growth with TUI Blue Nam Hoi An hotel, which is its very first hotel in the country and is expected to be open in March 2020.

The resort, to be converted and extended in the style of the flagship brand, will expand TUI Group’s portfolio of long-haul destinations for European holidaymakers. The hotel also targets the growing number of guests from Asia.

TUI Group’s current portfolio now comprises of six own hotels in Asia, including three Robinson Clubs in the Maldives and in Thailand and three Riu hotels in Sri Lanka and the Maldives. In addition, TUI operates three concept hotels in the region. By expanding in Asia, the group sets to become the world’s largest leisure hotel brand and increase its portfolio to more than 100 hotels by 2020.

“We see great potential for TUI Blue in Asia and have already started to pursue further growth plans. Southeast Asian destinations enable us to operate our hotels all year round, reducing our seasonal swing, and to tap into new target groups,” said Sebastian Ebel, TUI Group executive board member in charge of Hotels & Resorts.

“We also work with local partners,” said Thomas Pietzka, managing director of TUI Hotels & Resorts. “We are investing in our first hotel in Vietnam in co-operation with our new joint venture partner TMG, a company with many years of experience in the tourism and hospitality sector in Asia. They ideally complement the expertise held by TUI Blue, which will be in charge operating the new hotels,” said Sebastian Ebel, TUI Group's executive board member in charge of Hotels & Resorts.

TUI Blue Nam Hoi An features 318 rooms and is situated in a beachfront location on the fine sandy Tam Tien beach

Vietnam is a perfect hotel location for travellers interested in culture, according to Artur Gerber, managing director TUI Blue. “The country offers ideal conditions for guests wishing to combine their stay with authentic experiences in the region. From 2020, we will label corresponding hotel offerings as TUI Blue For All,” he added.