Tiki and Sendo reach merger deal

May 23, 2020 | 20:16

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After being in merger talks for nearly a year, Tiki and Sendo have finally reached an agreement to join forces to beat overseas e-commerce platforms Lazada and Shopee.

Tiki and Sendo have decided to merge to tackle competition

Dealstreet Asia quoted some people familiar with the matter as saying that the two local firms Tiki and Sendo have just agreed to merge to deal with the sharpening competition in the local market.

The move comes in the context of powerhouses being born in e-commerce, with Lazada backed by Alibaba and Shopee by Singaporean tech giant SEA Group.

E-commerce, despite being lauded as a fertile sector in Vietnam, is not accommodating for players at all. To date, not a single e-commerce firm at the market has made any profit.

As of the end of 2018, the accumulated losses of Tiki were nearly VND1.4 trillion ($60.87 million), while Sendo saw a deficit of about VND1.3 trillion ($56.5 million).

Shopee’s accumulated losses exceed VND2 trillion ($86.96 million). Lazada, as of March 31, 2019, reported about VND7.111 trillion ($309.17 million).

Otherwise, constantly welcoming new investments has fragmented local firms’ shareholder structure. At the end of 2019, 61.1 per cent of Sendo's shares were held by overseas investors after getting $61 million capital in its Series C investment round. In addition to FPT, Sendo’s shares have been picked up by SBI, Beenext, Econtext Asia, and Daiwa.

Tiki also raised capital in June and December last year. The two main shareholders are VNG with 24.6 per cent and JD.com with 21 per cent of the shares. The others include Ubiquitous Traders Pte., Ltd. (nearly 9 per cent), CyberAgent, STIC, and Sumitomo.

Last week, Tiki surprised the local e-commerce market by announcing plans to be listed on the local stock exchange.

By Van Anh

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