Online shopping traffic drops in first quarter
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| The country's most popular e-commerce site is Shopee Vietnam with 43.16 million website visits per month. - Photo vtv.vn |
Despite the drop in traffic, some product categories saw surges in demand, including for gym equipment, computer equipment, condoms, vitamin and gaming consoles.
iPrice Group's report shows that Tiki has returned to the top two among Vietnamese e-commerce platforms after two quarters of being surpassed by Sendo.
Tiki saw 23.99 million hits per month in the first three months of the year, a slight decrease of 500,000 visits per month compared to the fourth quarter last year but remained stable compared to rivals Lazada Vietnam and Sendo.
Traffic to Lazada Vietnam and Sendo in the first quarter decreased by 7.3 million visits per month and 9.6 million visits per month, respectively. These two ranked behind Tiki.
Topping the tables nationwide is still Shopee Vietnam with 43.16 million website visits per month.
It also increased by 5.2 million website visits per month compared to the previous quarter. This is also the third consecutive quarter of Shopee's growth in website traffic.
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