The World of Heineken opens in Ho Chi Minh City

November 04, 2017 | 11:49
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Global beverage company Heineken has just opened The World of Heineken at the top of BITEXCO Financial Tower in Ho Chi Minh City to allow loyal beer-lovers and fans to taste perfection and take an incredible journey into the world of heritage and craftsmanship of the world’s most premium beer brand.
Heineken Asia and Pacific president Frans Eusman and Charles de Carvalho, a member of Heineken Family, attending the World of Heineken event

Since opening in 1873 as a small Amsterdam-based brewery, Heineken has grown into the world’s most popular premium lager.

The relentless dedication and passion for quality resulted in 25 million bottles of Heineken being enjoyed each day across 192 countries over the world.

Heineken’s original brewery in Amsterdam has been transformed into a sensational interactive tour through the dynamic World of Heineken. It offers four floors of multimedia exhibits, historical brewing artefacts and a tasting bar.

The exhibition is one of Amsterdam’s most visited attractions, drawing more than one million visitors annually. Now, for the first time ever in Vietnam, Heineken-lovers do not need to go to Amsterdam to get the full Heineken experience: they can experience it in Ho Chi Minh City at The World of Heineken.

At the top three floors (58th-60th floor) of BITEXCO Financial Tower—one of the most iconic buildings in Ho Chi Minh City—Heineken offers fans an interactive journey back in time with incredible stories about Heineken’s major milestones over the century.

And for the first time ever, thanks to virtual reality technology, Vietnamese beer lovers will be able to take part in the brewing process inside a horizontal tank in which Heineken creates its great-tasting beer with perfect balance over 28 days.

In addition to maintaining the same perfect taste since 1873 with millions of fans across 192 countries, Heineken has successfully built its global presence thanks to creative TV commercials and innovative marketing.

Stage director Victor Vu learning the steps of drawing a tasty glass of beer

At The World of Heineken, Heineken fans will be able to immerse themselves in Heineken’s creative TV commercials that have contributed to the company’s success.

There are also multiple interactive experiences using cutting edge technology, allowing visitors to take part in Heineken’s world class experiences, from sports, unique musical events, as well as drawing your own perfect Heineken beer.

At the end of the journey into The World of Heineken, visitors can enjoy a Heineken at the highest and coolest bar in Vietnam, surrounded by a stunning aerial view of the city.

The World of Heineken shows Heineken’s unwavering commitment to quality. It will become a must-see destination with a amazing journey into the heritage and world of Heineken.

Heineken has always committed to bringing world class experiences to Vietnamese consumers and now continues its mission through The World of Heineken. Let us get ready to kick-start your own journey at The World of Heineken!

Tickets cost VND250,000 ($11), including a tour visit to The World of Heineken (58th, 59th, 60th floor) as well as two glasses of Heineken beer, one mineral water, and a memorable gift. Enjoy a discount for the first two months of launching, with only VND235,000 ($10.6) per person from November 3 till December 31, 2017.

The World of Heineken is open to the public from November 3, 2017 (5.00 PM-10.00 PM). Regular visiting hours: 3.00 PM-10.00 PM.

Author Pham Ngoc Thach was keen to learn about the natural ingredients in his favourite glass of Heineken

The Star Serve area, where visitors can try their hands at drawing an authentic glass of Heineken beer

4D technology showcasing Heineken's special brewing process, attracting the attention of Vietnamese showbiz stars joining the event

Tickets can be purchased at the counter of BITEXCO Tower or booked in advance. For further details, please contact:

Phone: +84 8 9898 1873



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By By Anh Duc

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