The hardest part of a journey is the start

October 21, 2020 | 19:00
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At one of the country’s first large-scale community events after the initial shock of the pandemic this year, AIA Vietnam’s chief of marketing and strategy officer tied knots with the running races and showcased his company’s commitment and strategy for the upcoming time.

Nurturing the passion

Running has become a popular activity in Vietnam these days as people know how many benefits the affordable sport can bring to our body and soul, without having to pay for an expensive facility and the need for training equipment. With series of amateur and professional races organised from north to south, the sport slowly but surely becomes a magnet, attracting runners of all ages, professions, and genders.

While participants join the race all with a similar passion, their reasons to participate can range anywhere from simply wanting a chance to enjoy time with friends and colleagues over practicing for health and stress relieve to more professional approaches.

the hardest part of a journey is the start
Luu Ky Nam conquers the race at VPBank Hanoi Marathon ASEAN 2020

“For me, the most challenging of the journey is the starting point of a race. I feel very lucky to be able to participate in this special race which is also why I wanted to try it. Besides the obvious health benefits, I see running as a way to bring people closer and share their passion for a healthy and refreshing lifestyle,” said Nam.

Nam recently attended the VPBank Hanoi Marathon ASEAN 2020’s 10-km race with his AIA Vietnam team of leaders and staff, in which many amateur runners participated, starting from early dawn.

the hardest part of a journey is the start
VPBank Hanoi Marathon ASEAN 2020 attracted more than 7,000 amateur and professional runners

Running with clients

VPBank Hanoi Marathon ASEAN 2020 is an official event of the ASEAN 2020 Chairmanship and represents not only the first night run ever held in Hanoi but also the first large-scale community event that marks the new normal of Hanoi and Vietnam amid the pandemic.

“VPBank has become one of AIA Vietnam’s prestige partners after both sides signed an agreement on an exclusive insurance distribution for 15 years. By participating in the race, my team and I hope to bring us closer with our partners and socialise, so that we can look forward to our cooperation and provide financial solutions to our clients,” Nam shared.

More importantly, Nam and his team also want to promote an active and healthy lifestyle to clients, staff, and locals by showcasing their determination and commitment at the race.

the hardest part of a journey is the start
Luu Ky Nam was at the press meeting to launch new Song Hanh Y Te service

AIA Vietnam is trying its utmost to transition from a traditional “payer” to a life-long “partner” for its clients. “Similar to participating in the race, we will commit to run along our clients from start to finish and support them at every life-changing moment of their lives,” Nam emphasised.

Explaining the strategy and mission of AIA Vietnam’s new services, Nam said, “Song Hanh Y Te represents the next step in our unceasing commitment for customers and the fulfilment of our brand promise to Vietnam. Song Hanh Y Te is the first and only personal medical case management service in Vietnam, aiming to support those who suffer from cancer and other serious illnesses with the guidance of exclusive partners within global healthcare services that include the entire process from diagnosis to treatment and recovery.

By Thuy Ngan

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