After 30 years of presence in Vietnam, Dulux – the famous premium paint brand of AkzoNobel – has become a familiar name to consumers. With the diverse and safe colour selection, Dulux is a pioneer in the application of advanced technologies to deliver paint production lines with truly outstanding features, especially exterior paints.
|Technologies that make up Dulux exterior paint brand |
30 years protecting buildings against harsh weather
Vietnam’s weather has significant temperature changes with the mix of seasonal rain and sunshine as well as humid climate, which poses challenges to all paint brands. If houses are not properly protected over time, there will be many emerging problems such as dampness, discolouration, moss, and cracks. Understanding this, Dulux is constantly developing breakthrough products with outstanding protection performance to maintain the long-lasting beauty of the houses.
Anti-mould is one of the most important factors to keep the walls bright. Dulux's breakthrough Smart Release technology is designed to give its paint film two times longer protection against fungus and algae attacks than conventional exterior paint. To give walls ultimate protection, Dulux has also launched Powerflexx technology which allows paint film latex stretch as much as six times more than conventional premium exterior paint. With this technology, the paint layer offers superior rain resistance to cover cracks so rain and moisture cannot seep in.
Protecting against colour fading is another outstanding feature of Dulux paint products. To provide long-lasting colour, Dulux has constantly improved and combined many technologies to produce perfect colour exterior paint products. Most remarkably, ColourLock technology offers efficient resistance to colour fading while Active Guard provides colour protection up to eight years. Alkali Guard technology is superior against alkalis as well as stains caused by wetness. The technologies give long-lasting beauty and protection to the houses.
|Dulux Weathershield helps protect buildings against weather impacts |
Besides protecting houses, Dulux exterior paints have been proven to preserve cultural monuments and public buildings. Dulux Weathershield paint has been used to protect and beautify Dai Lanh and Vung Tau lighthouses as part of AkzoNobel's lighthouse protection project. Dulux paint also offers a fresh, restored face to the Ho Chi Minh City Museum of Fine Arts. Other projects using the paint include repainting the streets and creating murals on Ly Son Island, Canh Duong Island, and Linh Truong sea embankment. These works are located in places with the extremely harsh weather conditions of the coastal region. There are often heavy rains and storms, so it is easy for the works to degrade without effective protection solution.
Pamela Phua, regional marketing director and product management director of Decorative Business, AkzoNobel SESA, said, "For the past 30 years, Dulux's exterior paint products have accompanied Vietnamese construction works, protecting walls against the harsh effects of the weather and retaining its original colour and beauty. This is the motivation for us to be able to launch more superior products in the future.”
|Dulux Weathershield paint was used in a mural project on Ly Son Island (Quang Ngai) |
Meeting modern demands
Green – Sustainable – Safe are the requirements for today's products and paint is no exception. As a company that puts sustainability at the core of development, AkzoNobel constantly brings technologies to help Dulux's exterior paint products meet green and sustainable criteria.
Keep Cool is one of Dulux's most famous technologies. With this technology, the paint film is equipped with plastic particles capable of reflecting heat radiation and UV rays, reducing exterior wall surface temperature by as much as 5 degrees Celsius and saving electricity costs about 10-15 per cent.
In addition, with a focus on sustainable development towards a green city, Dulux paint lines are always applied the most advanced technologies to increase the durability of the building and improve air quality. TimeResisttechnology helps to prevent photocatalysis while StainResist technology has the anti-fouling effect to increase durability and life of heritage buildings. AkzoNobel was also the first company in the world to remove lead from paint. In addition, all Dulux paint products are water-based without containing harmful substances for health and the environment such as mercury, volatile organic compounds, among others. Dulux paints are also certified by the Singapore Green Building Product for their health and safety, and environmentally friendliness.
“We place top priority on sustainability so we carry out thorough research for each of our products to minimise environmental impact factors. We believe that the balance between beautiful colours, good features, and safety and sustainability will bring useful products to consumers,” said Pamela Phua.